I did my 34WX54 just by sight then with Avia, and they came out similar. Now, everyone's perception is different, and these are merely the settings I have mine at, so they may not (probably won't) work for you. I've had one person say these were really whacky settings, but I've had others say that, after your eyes adjust to properly set colors and pictures settings, it's close to what normal (true) color is supposed to look like. Good luck and remember, your results may vary:
Color 17
Tint 40
Brightness 54
Picture 40
Sharpness 3
Color Temp-Normal
Natural color-On
Video NR-Off
VM-Off
MPEG NR-Off
Color 17
Tint 40
Brightness 54
Picture 40
Sharpness 3
Color Temp-Normal
Natural color-On
Video NR-Off
VM-Off
MPEG NR-Off