Well, I visited my local CompUSA superstore tonight (for a different reason) and couldn't resist checking out the Daewoo and other plasmas on display. In a nutshell, this is a great value. It is MUCH MUCH better than the Akai I viewed at Costco. After putting many through the paces, I feel it compares favorably to displays I've seen costing twice as much. They had the Daewoo displayed on a wall with 6 other plasmas, from L to R: a 42" Viewsonic ($3K), A 42" Panasonic (42PA20U, $4.5K), a 50" Panasonic (50PX20U, $9K), a 42" Phillips (FD9954), a 50" Pioneer (5040HD, $10K), a 42" Hitachi (HDT50, $6K), then the Daewoo (DP42SM,$2K). All were being fed the same signals, the Ice Age on DVD and Oprah on a sat. feed (not optimal I know, but not my choice either). I was there for about an hour, and was able to fuss with the basic settings on each (no serious tweeking). With the DVD, you could really see the color improvement on the Pioneer. The Pioneer also had the most depth of the bunch. The Hitachi had a top notch picture too, with good resolution, but I found it's wide frame somewhat distracting. Suprisingly, I found the overall DVD picture on the 2 Panny's and the Phillips to be very similar (previously at another audition I thought the Panny's were better). The Daewoo held it's own among these latter units: less saturated, less depth, but very pleasing overall. The Viewsonic reminded me of the Akai...enough said. The real test came on the TV signal however: for me, Oprah is hard enough to watch but I must say she looked horrible on most of the units. Particularly the Pioneer, where faces of the big O and her guests where heavily posterized. I fiddled with the settings to no avail. I must say I was suprised how well the Daewoo handled this lower res signal. In fact, the picture quality was as good as the Panny's here. I know what your thinking, go ahead and flame me, but I was suprised too. I think if you watch more TV than movies, then the Daewoo is a no-brainer. The downside to the Daewoo is that it lacks the resolution for true HD, but I suspect high-def signals will still look good on this unit. It also lacks the DVI input, tuner, and speakers found on other units. I think there is a large number of people who don't need these options. I wouldn't recommend it as the centerpiece of a high-end HT, but for a bedroom or family room application I think it is a good deal.