Trade association DEG: The Digital Entertainment Group has redefined its mission and restructured its organization to better reflect the mix of established and emerging platforms on which home entertainment will be delivered.
Changesannounced in a luncheon press briefing in the Warner Home Video offices here and attended by the heads of almost every major studio home video divisionbeef up the group's attention to digital formats, putting the emerging area on par with physical media.
The old distinction between physical and digital gets washed away in the future, said Ron Sanders, president of Warner Home Video and DEG, using the examples of such packaged media as DVD and Blu-ray carrying digital files and digital downloads that can be saved from some form of physical media. The [new] structure kind of reflects that, he said.
The move opens opportunities to recruit members from sectors not currently represented, including mobile, cable, satellite and I.T., said Bob Chapek, president of Walt Disney Studios Home Entertainment and chairman of the DEG.
Now that these changes are implemented, the DEG will be better prepared to respond to the current trends before us and provide needed support to the marketplace, Chapek said.
The trade group launched a redesigned Web site, at DEGOnline.org, in conjunction with the changes.