Using thicker gauge wires reduces the resistance (attenuation) of the signals getting to the speakers. The Wikipedia article provides a good summary of best practices. See http://en.wikipedia.org/wiki/Speaker_wire
Briefly, though, either 16 or 14 gauge are more than adequate for home audio applications. Don't waste your money on "boutique" brands. Monoprice and Blue Jeans Cables are reliable sources.
Briefly, though, either 16 or 14 gauge are more than adequate for home audio applications. Don't waste your money on "boutique" brands. Monoprice and Blue Jeans Cables are reliable sources.