This is not a survey relevant to HDTV programming, the only thing they care about are the demographics under "Tell us more about you".
The "Learn more about DirecTv Programming and Products" section will likely get you hounded to sign up for existing "Products" as-is.
This thing is intended to do one thing, and one thing only, learn what else they can sell you... and from that learn what others like you are likely to buy.
Don't count on it being used for product development.
I see nothing there that asks where you think product offerings are weakest, or what you would like to see more of at DirecTv.
-Ted-