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 Discovery's Atlas HD



Discovery's Atlas HD


By SGHT Staff




April 7, 2003 — High definition television will soon be getting a major push from Discovery Communications.

Atlas HD, as the project will be known, includes a $65 million investment over five years to produce 30 two-hour, high definition documentary specials on the greatest destinations and countries of the world. By the end of 2003, Discovery HD Theater will triple the size of its HD library to more than 300 hours of original programming. Since its launch on June 17, 2002, the 24-hour service has debuted original HD programming each month. Discovery was the first family of basic cable networks to support FCC chairman Michael Powell's mandate to spur the growth of HDTV.


The Atlas HD initiative was announced in late March by company founder and HD pioneer John Hendricks, who described the project to an audience of advertising buyers. "This televised journey of the planet will be a huge draw to potential HD viewers," stated public relations specialist Becky Peterson. "The first special is on India and is scheduled to begin production soon."


Discovery HD Theater continues to expand its penetration throughout the United States as links in the high-definition chain lock into place—distribution, programming, receivers and sets, Peterson noted. Discovery HD Theater is available to HD viewers in cable markets across the country and to Dish Network subscribers. Discovery's programming is among the most compelling and educational available—including Animal Planet, the Discovery Channel, Discovery Health, the Travel Channel, and the Science Channel.
 

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Good news, I have been very pleased with Discovery's growth as of late (3 hours to 6 hour blocks now). Maybe 12 hour blocks is not far away.
 

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I have Directv and I believe that this channel is a myth along with ESPN HD.

I believe that if these channels were real, Directv would be offering them to me since they are the leader in HDTV. What a great disappointment this is especially after having talked to Directv about Discovery and was told that they are not activley pursueing this channel.
 

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Quote:
Originally posted by steverobertson
I have Directv and I believe that this channel is a myth along with ESPN HD.

I believe that if these channels were real, Directv would be offering them to me since they are the leader in HDTV. What a great disappointment this is especially after having talked to Directv about Discovery and was told that they are not activley pursueing this channel.


What's your point? I do not understand what you are trying to say...
 

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Sounds like Discovery is finally stepping up to the plate. Maybe by late year 2003, this channel might be worth having. One thing they could do as suggested by Ken H is trasfer much of their already great filmed content to HD.
 

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Quote:
I believe that if these channels were real, Directv would be offering them to me since they are the leader in HDTV.
Maybe it's because Charlie Ergen already has claim to that title. :p
 

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At $7.99 per month from from Dish Network, I deemed it too expensive when compared to other outlet's rates. I canceled until Dish has a more reasonable subscription rate.
 

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I watch Discovery more than Showtime and just as much as HBO. I am going to cancel Showtime before I get rid of Discovery. If only I could record the best shows...can't get enough of Alien Insect: Praying Mantis (perhaps the best HD program ever?).
 

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Quote:
Originally posted by Marc Alexander
I watch Discovery more than Showtime and just as much as HBO. I am going to cancel Showtime before I get rid of Discovery. If only I could record the best shows...can't get enough of Alien Insect: Praying Mantis (perhaps the best HD program ever?).
It's been on so much, it's almost the same as having a copy. Lately, DiscoveryHD seems to be showing repeats of programming from it first few months. Hopefully, more original (or at least programming we havn't seen on DiscoveryHD) is coming.
 
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