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Disney joins the premium online content-delivery fray with a service called Disney Movies Anywhere. According to the company, the launch of the new cloud-based service coincides with the early online-only release of Frozen, its latest animated blockbuster.
The new service utilizes a digital rights-management system called Keychest, which competes directly with Ultraviolet, the current de facto cloud-based copyright-management standard that most studios use for digital releases. Unlike Ultraviolet, which is supported by Vudu, Keychest works with Apple's iTunes—which is not compatible with Ultraviolet. It's not a huge surprise given the close ties between Apple and Disney.

Frozen streaming via Disney Movies Anywhere app on an iPad - Image from NYTimes.com
I'm not certain what this move means for consumers. Vudu, which supports the Ultraviolet standard, offers Frozen for sale—just like iTunes. The difference appears to be that if you buy a movie directly from Disney through Movies Anywhere, you can only download it or stream it via iTunes or Disney's own app, and not via Vudu.
Personally, I don’t see any benefit to Disney's new arrangement, it's another proprietary system that will further balkanize the world of cloud-based movie formats. Ultraviolet is an industry standard for digital-rights management that gained a lot of traction in the past year or two, and Disney's move runs counter to that effort. One the other hand, Disney and Apple are serious power players—Disney's catalog is truly stellar thanks to Marvel, Star Wars, and Pixar.
What do you think of Disney's proprietary new service? Is there any benefit to a service that competes with Ultraviolet, or is this development a good reason to keep buying Blu-ray discs?
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Disney joins the premium online content-delivery fray with a service called Disney Movies Anywhere. According to the company, the launch of the new cloud-based service coincides with the early online-only release of Frozen, its latest animated blockbuster.
The new service utilizes a digital rights-management system called Keychest, which competes directly with Ultraviolet, the current de facto cloud-based copyright-management standard that most studios use for digital releases. Unlike Ultraviolet, which is supported by Vudu, Keychest works with Apple's iTunes—which is not compatible with Ultraviolet. It's not a huge surprise given the close ties between Apple and Disney.
Quote:
"The arrival of Disney Movies Anywhere has been long delayed. Two years ago the company declined to participate in a digital movie storage and management system called UltraViolet , even though every other major film studio signed on. At the time, Disney was concerned that the name was confusing and worried that families — Disney’s core consumers — were not yet ready to embrace cloud storage technology. The company, always mindful of tightly controlling how its products are presented, also felt its brand was strong enough to go it alone." read more at NYTimes.com
Frozen streaming via Disney Movies Anywhere app on an iPad - Image from NYTimes.com
I'm not certain what this move means for consumers. Vudu, which supports the Ultraviolet standard, offers Frozen for sale—just like iTunes. The difference appears to be that if you buy a movie directly from Disney through Movies Anywhere, you can only download it or stream it via iTunes or Disney's own app, and not via Vudu.
Personally, I don’t see any benefit to Disney's new arrangement, it's another proprietary system that will further balkanize the world of cloud-based movie formats. Ultraviolet is an industry standard for digital-rights management that gained a lot of traction in the past year or two, and Disney's move runs counter to that effort. One the other hand, Disney and Apple are serious power players—Disney's catalog is truly stellar thanks to Marvel, Star Wars, and Pixar.
What do you think of Disney's proprietary new service? Is there any benefit to a service that competes with Ultraviolet, or is this development a good reason to keep buying Blu-ray discs?
Quote:
"To stoke sales, studios have started to routinely make new movies available for digital purchase two weeks before selling them on DVD and Blu-ray discs. The arrival of Disney Movies Anywhere may help strengthen the market even more." read more at NYTimes.com
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