OLED display technology has taken the world of premium TVs by storm thanks to the picture quality it delivers. OLED is an emissive display technology, meaning each pixel generates its own light. This gives OLED displays the ability to display incredibly deep blacks while also showing bright highlights, resulting in unprecedented contrast ratios for a consumer display.

The catch is that OLED, like emissive display technologies that came before it—such as plasma and CRT TVs—can be susceptible to two undesirable effects, image persistence (aka image retention) and burn-in.

2017 marked the advent of OLED TVs coming from multiple brands. In the US, that list includes LG, Sony, and Bang & Olufsen. In Europe, OLED displays are available from additional brands that include Philips, Panasonic, Loewe, Vestel, Metz, Grundig... you get the picture. And based on the current growth rate, OLED has self-evidently captured the hearts and minds of videophiles seeking a premium TV.

Now, first things first: image persistence and burn-in are avoidable issues. So long as you watch a variety of content and don't leave the same static image on the OLED screen for extended periods of time, you should not have a problem. And while the temporary effect of image persistence may at times be unavoidable, as long as you understand what causes it, you’d have to go out of your way to permanently damage an OLED with burn-in.

However, while these are avoidable issues, sometimes folks are not aware that their favorite TV channel has a logo that's always on the screen, in the same spot. And movie buffs might not be thinking about the fact that most of the movies they watch are presented in letterbox format. There are myriad reasons why someone might end up with image retention or—under extreme circumstances—burn-in with an OLED display.

Because Apple has recently adopted OLED display technology for its iPhone X. The company’s description of the issue  of image persistence and burn-in struck me as well reasoned and accurate. After noting that OLED exhibits minor color shift when viewed off-angle, Apple goes on to state that, in extreme cases where a high contrast image remains on the screen continuously for an extended period, image persistence and burn-in are an expected behavior.

Anyhow, back to TVs. The issue of image persistence and burn-in has resulted in numerous review sites performing tests to see how much of an issue it really is. Meanwhile, here on AVS Forum, there is a large and active thread on the topic. For some people, image persistence appears to be an issue, while others have indicated that the appearance of the effect is minimal or nonexistent with their OLED TVs.

With this poll, I hope to get an insight into how many OLED owners are experiencing image persistence or burn-in.

Question: Do you own an OLED, and if so do you have issues with image persistence or burn-in?

1. I do not own an OLED
2. My OLED has never experienced either issue
3. On rare occasions, I spot faint temporary image persistence
4. I experience occasional temporary image persistence
5. I often experience temporary image persistence
6. My OLED has minor (barely noticeable) permanent burn-in
7. I see noticeable, permanent burn-in on my OLED

Click this link to go to the forum and vote.