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Originally Posted by rmz76 /forum/post/15441706
One of the SONY Blu-Ray demo disc that's playing at retail displays. Shows examples/clips of Pirates of the Caribbean and Spider Man 3 looking more like 60fps than 24 (they look more like video than film as if you were on the set watching the actors).
Does anyone know if this is just done for the effect to try and make Blu-Ray stand out on the display or is there some setting on the TV or Blu-Ray player that makes video appear this way?
This is a function of the TV set, not the Blu-ray player. Sony calls it MotionFlow. Samsung calls it AMP. Others call it by other names. I think Sony's have 3 levels: Off, Standard, and High (?). I think that Samsungs may have 4 levels. Some people hate the effect, some love it. It has also been nick-named "The Soap Opera Effect", since most soap operas are videod and have a "smoother" appearance than material that was originally done on 24 fps movie film.
I have read where a lot of people who hate it for movies like to use it watching something like live football. Where it makes a movie look too "slick" and artificial, it can make something like football better with less motion blur.
