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In third place, death started to grip the Final Destination franchise, which saw one of its sequels open lower than its predecessors for the first time. Final Destination 5 drew $18 million on close to 4,600 screens at 3,155 locations, and an estimated 75 percent of the gross was from 3D presentations on 2,800 screens at 2,515 locations (highest 3D share of the summer among major releases). Predecessor The Final Destination, also in 3D, debuted to $27.4 million in Aug. 2009, but FD5's estimated attendance was the worst of the franchise, slotting just below the first movie.
In its marketing, Final Destination 5 offered more of the same and no new twists, relying only on the brand and new deaths to lure moviegoers. On top of natural fatigue, the brand was damaged by The Final Destination, which, in additon to being promoted as the final movie, was widely seen as the worst of the series. According to distributor Warner Bros., FD5's audience was 54 percent male (FD4 had a 52 percent female skew) and evenly split between those over and under 25 years old (FD4 was 60 percent under 25).