After its initial introduction almost a year ago, the Samsung Cinema LED Screen has been installed in five locations, including Seoul and Busan, South Korea; Bangkok, Thailand; Zurich, Switzerland; and now Shanghai, China. This week, Samsung announced a partnership with Wanda Cinema Line, the world's largest commercial-cinema operator, to bring the Cinema LED Screen to the Wujiaochang theater in Shanghai's Yangpu District.

The Cinema LED Screen produces images using tiny, direct-emitting red, green, and blue LEDs embedded in tiles that are assembled into the final screen. This type of display is generally called microLED, but as far as I've been able to determine, the LEDs in the Samsung Cinema LED Screen are not quite small enough to be considered true microLED. Still, they are small enough that the pixels are not visible from normal seating distances.

According to the press release, the screen measures almost 34 feet wide with a resolution of 4K (4096x2160) and a peak brightness "nearly 10 times the typical cinema standard." The conventional cinema standard for peak brightness is 14 foot-lamberts (48 nits), which means the Cinema LED Screen can reach nearly 140 fL (480 nits). Also, the LEDs are individually controllable, and they can be turned completely off to produce super-deep blacks. In fact, the Cinema LED Screen is the world's first high dynamic-range (HDR) LED theater display to be fully compliant with the Digital Cinema Initiative (DCI) standards for colorimetry, uniformity, and other parameters.

Because the Cinema LED Screen is so bright, the theater does not need to be pitch black, even with HDR images. This is a real problem in Dolby Cinemas, where the exit signs and aisle lighting—and even reflections from audience members and empty seats—can degrade the HDR image on the screen. In addition, other types of events, such as concerts, sporting events, corporate events, and gaming competitions, can be presented with lots of ambient light in the room.

The audio is provided by JBL, a division of Harman, which Samsung acquired one year ago. The screen is not acoustically transparent, so speakers cannot be placed behind it. Little is known about exactly how the audio system is configured, though the Wanda press release says it "includes powerful speakers bordering the screen and an expanded audio 'sweet spot' throughout the theater's seating area, producing a true multi-sensory experience the way the content creators intended." If that means there are speakers above, below, and on both sides of the screen, it should be possible to create phantom images anywhere on the screen. Actually, this could be more precise than conventional speakers behind a projection screen.

Wanda Cinema Line is a Fortune 500 company that operates over 14,000 screens at more than 1350 theaters around the world. It also owns several other commercial-cinema brands, including AMC, Carmike, and Odeon. In addition to the Shanghai location, Samsung and Wanda are finishing a second Chinese location in Beijing, which should open in the first half of this year.

In related Samsung microLED news, the company just introduced a 3D version of the Cinema LED Screen at ISE 2018 as well as a professional version of The Wall, a microLED display unveiled at CES last month. For more, click here .

I'm very glad to see the Samsung Cinema LED Screen being installed in commercial cinemas around the world. AVS Senior Editor Mark Henninger was fortunate enough to see it on a recent trip to Korea; check out his report here . I hope to see one for myself sooner than later; it's a revolutionary leap in cinema technology that seriously raises the bar for commercial exhibition. Hey Samsung, how about installing one in Los Angeles, the movie capital of the world?