Technical and civil. Well in my opinion HD DVD has nothing left to fight with, with Funai jumping on BR not to mention Onkyo the price argument is leaving fast. Not like being half the price ever seemed to help. I think its all over but the crying. But I would be glad to listen to someones theory on what HD DVD can offer that Blu Ray cant to turn around the sales trend. Aside from a few movies, I know those, but BR definantly has the advantage in the "movies not available on other format" area. Toshiba cant keep giving their format away forever.