When our home is finished, hopefully in August, the plan is to go Qualia for the theater room (thanks everyone for recommending Dennis Erskine), with a good speaker package, screen, receiver, video processor, dvd player, etc, then that 70" Sony SXRD for our great room, hooked up to our existing system. This is probably a 50+k ticket here. Is it unreasonable to hope for a free installation/ISF calibration from whomever we purchase all of this from? We're shooting to pick everything up from an ISF certified seller. Our local A/V shop doesn't have any ISF certified people (which is a bummer since they sell Denon, Sony, and PSB Speakers, the 3 main brands we'll be using, and they have extremely competitive prices). At what point should I start collecting bids from shops? I'm going to assume there won't be much variation in prices since the Qualia and SRXD will probably be the same price no matter who sells them.