I bought similar GOT HBO code from supermom and it let's you choose from a few options. ITunes, vudu,Google play.
This is great so if your blueray player only has vudu, choose that. I prefer Google play so I can stream or download to my tablet. I also can easily stream to chromecast when I visit GF apt without changing in her blue ray player login.
It also gives you access from flixter too even if you choose Google play.
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