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Gaming Pushing Blu-ray/HD DVD Market, Research Finds

4204 Views 0 Replies 1 Participant Last post by  Jason Unger
Gaming Pushing Blu-ray/HD DVD Market, Research Finds
For standalone players, Toshiba has 64% more units than all Blu-ray players combined.

Gaming hardware is driving the adoption of both Blu-ray and HD DVD, according to new research from DisplaySearch.

According to Quarterly Global Next Generation DVD and Game Platform Hardware Shipment and Forecast Report, high-definition DVD gaming hardwareSony's PlayStation 3 and Xbox 360's external HD DVD drivehad revenue growth of more than three times that of standalone players from the second to third quarters of 2007.

Due to consumer price sensitivity and satisfaction with regular DVD in North America, the substantial growth needed for Next Generation DVD to grow beyond a niche market dominated by consoles will require time, persistence, and aggressive pricing, says Paul Erickson, director of DVD and HD Market Research at DisplaySearch.

Overall, game console-related hardware made up 85 percent of global next-gen DVD shipments during Q1-Q3 07, with North America accounting for 80 percent of total shipments (including gaming hardware).

Not surprisingly, Sony dominated the total Blu-ray market, with 97 percent worldwide share thanks to the PlayStation 3. It's played a very important role, Andy Parsons, chair of the U.S. promotion committee for the Blu-ray Disc Association (BDA), told me at CES.

That's certainly been a foundation of the Blu-ray format.

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