I got a 50" GWIII from Sears this week, ordered it about 2 months ago. After getting things setup I noticed that the black levels on this set are not really black. Dark scenes look worse with a lot of black crush. I tried the service menu adjustments posted on this forum and it just made the picture blurry and grayish, even on colors...but there was no black crush. I find the "vivid" mode to be the best but with that comes a lot of black crush. Is there any work around to adjusting the black levels on this set? Btw, I also used a calibration DVD to set contrast, brightness, color and hue, along with sharpness. Unless I can find a work around I will be returning the set. Don't get me wrong, I love the picture on bright scenes but watching parts of The Matrix and Blade II are painful, especially when a normal RPTV can display much better black levels with less black crush. I also find that the black levels get worse if the room is totally dark, something that I assumed would get better when I saw it in the store. I'm going to look at Gateway's 56" DLP today, which is priced the same as the Sony 50" (MRSP) with it's current sale price with shipping. I'll post my findings here and how they compare to the GWIII. But it would be great if other GWIII owners could give some feedback on how they rate the black levels and black crush.