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Summer is big for movie goers. Knowing this, the HD DVD promo group will launch a marketing campaign targetted at movie goers. Majority of the ads will run in 12,000 cinema screens in USA with HD DVD ads running before expected summer blockbusters including Spidie 3. National CineMedia expects the media campaign would reach 30mil movie goers.


How huge would this impact the adoptation of HD DVD? We are talking about 30mil assumingly movie lovers.


Could this make Walmart make their mind on sealing the 2mil chinese player deal? They might as well as capitalize on HD DVD promo group's strong marketing for the format right?

HD DVD Promotional Group Launches National Marketing and Retail Campaigns For Spring Promotion of HD DVD Format

In-cinema trailers expected reach of 30 million consumers on 12,000 screens nationwide

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The companies supporting HD DVD began spring marketing and retail campaigns in May, running in-cinema trailers to promote the HD DVD format. Playing to record-breaking crowds of consumers in front of some of the summer's biggest blockbusters, including Spiderman 3, the trailers are designed to educate consumers about the quality and value of HD DVD, and will play for four weeks. The trailers showcase the amazing audio and video quality, the stunning interactive features available only on HD DVD, and the incredible line-up of films already on the market.
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According to National CineMedia, the number of impressions is expected to reach approximately 30 million viewers. The trailer will run across a network of 932 theaters and on 12,000 screens nationwide, including the top three movie theater chains Regal, AMC and Cinemark.
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To augment the trailer campaign, Toshiba is offering a one month promotion for an instant, in-store rebate on select HD DVD players, bringing the price of some models down to an industry-first $299.99*.
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"HD DVD is an evolution of the DVD format into high definition, but the format offers much more, so educating consumers on the quality and new features is an important step as more households purchase high definition televisions," said Jodi Sally, vice president of marketing at Toshiba America Consumer Products. "We know that price is a powerful driver for consumers to adopt new technology, which is why our rebate promotion is a great incentive to bring cinema-quality, high definition movies into your home today."
 

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Bring it on, perhaps it all started with the Matrix Trilogy before Spiderman 3 (so I hear)
 
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