Have you checked out the review at homecinemachoice.com? They compared Hitachi with 3 others and raved about the perceived brightness of this projector. Also loved the contrast. I too am very interested about getting this for my first projector and am surprised more people don't own it. The Epson Home-10 seems to be getting a lot more buzz although the Hitachi looks better on paper.
By the way, the review is on the European version (PJ-TX10) of the Hitachi. Different model number but same projector.
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