iirc i saw a panny 750u (58") at bestbuy in their magnolia section which was in a darkened area, a knowledgeable guy there threw in TMNT on bluray and the PQ was AMAZING, color had lots of depth definitely looked 3d... definitely won me over to get plasma over lcd (as it was one of few plasmas not in the glaring light area but in its own separate dimmed theatre like area)
couldn't compare it to newest gen models as they were all in the high light area (and this baby in the dark area easily trumped em) but the pic on it was simply sick, came back again and they had the movie with mark wahlberg playing for the eagles and it also was very hott