In the first of several projects, the company teamed up with Morgan Spurlock, the documentary maker who criticized McDonald's and fast-food lifestyles in "Super Size Me." They are creating A Day in the Life six half-hour episodes where filmmakers follow around famous people such as billionaire Richard Branson.
Andy Forssell, Hulu's senior vice president of content acquisition, said that Hulu isn't turning into a competitor of its network-owning parents. Shows will have a smaller budget and will be tailored to Hulu's online audience, he said.
"In most cases, it's going to be something that came from the traditional network or studio partner, but for whatever reason is not getting made," Forssell said. "We can be the difference maker and get it done."
Forssell distinguished Hulu's strategy from Netflix's. He said House of Cards would have been made anyway and probably would have found a home on TV even if Netflix hadn't bought it. By contrast, Hulu is looking for things that don't compete with traditional video distributors.
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