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Discussion Starter · #1 ·
As of Tuesday, IFC now has commercial interruptions during all programming, including movies.

Also, they have decided to drop the art-house type films in favor of more accessible indie films (Pulp Fiction, V for Vendetta, etc...) and TV shows/original programming.


This was my favorite channel for years, but now I refuse to watch it.


Lots of complaints on Facebook and Twitter about this new direction IFC has chosen.
 

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Wow. Talk about cutting your own throat and doing the complete opposite of what you should do to survive. Reminds me of Sirius/XM.


(I never had them in "HD", so I never had to put up with their stretching.)


Desperation kills.


At least now I don't ever have to concern myself with the package I'm considering upgrading to containing them or not.
 

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Discussion Starter · #5 ·
My provider carries both the SD and HD channels. Anytime I wanted to watch something on IFC, I'd record both channels. If the SD was full screen, then I knew to not even bother watching the recording, so I'd delete both.

There were times where they did get things right, so I was happy.

Now that they've added commercials, I'll never watch the channel again.
 

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Quote:
Originally Posted by Demolition Man /forum/post/19617108


Horrible horrible decision. Just the further watering down of specialty networks just to run the same programming that's already on other networks.

Awesome! Now I can catch up on episodes of ST:TNG that I've missed on the other 400 channels that show it!
 

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Yes. it's disappointing. There's not much left like it if any.
 

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Quote:
Originally Posted by VisionOn /forum/post/19617117


Awesome! Now I can catch up on episodes of ST:TNG that I've missed on the other 400 channels that show it!

Yeah and very soon Fox Soccer Channel will be showing reruns of Two And A Half Men, Glee, and Modern Family.


(All shows that I hate mind you)
 

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TV/Business Notes
IFC Adds Commercials and Cult Comedies, Exits the Art House
Cable Network Starts Taking Traditional Ads in Bid for More Business

By Andrew Hampp, AdAge.com - December 7th, 2010


The drive for better business on cable has encouraged Court TV to become TruTV, Syfy to carry pro wrestling and, most recently, Spike to seek older men who can complement its audience of young guys.


Now IFC is taking its turn, adjusting programming in a bid for more viewers and, perhaps more importantly, taking regular commercials for the first time. Instead of art-house films backed by sponsorship messages, IFC is increasingly running accessible indie movies, original series, reruns of cult comedies -- and traditional commercials.


But the channel doesn't want to change too much, risking the young, affluent, well-educated and often hipster crowd that already watches it -- even as they watch less TV overall and stream more stuff online. "We're not looking to be all things to all people," said Evan Shapiro, president of IFC. "We didn't want to become a general-entertainment brand. There's still a very important segment of the population watching less TV. So we're opening up our programming so we can do things like 'Onion News Network,' which is the most expensive thing we've ever done by far."

Ramped-up development slate


IFC, part of Rainbow Media, has never had this many original shows simultaneously in development. "Onion News Network," the first TV extension of a news parody that has lived online so far, and "Portlandia," a satire from "Saturday Night Live" star Fred Armisen and Lorne Michaels, arrive in January. The travel documentary series "Young, Broke & Beautiful," a sort of "No Reservations" for the urban hipster set, arrives next summer. And the channel has two more shows in development that haven't been greenlighted as series yet: "Whisker Wars," from "Deadliest Catch" creator Thom Beers, and "I Love Local Commercials."


Next month also brings "Comedy Death-Ray," original segments that will run in between recent comedy acquisitions such as "Arrested Development," "Freaks and Geeks," "The Larry Sanders Show," "Mr. Show With Bob & David" and "The Ben Stiller Show" -- all under-appreciated comedies that Mr. Shapiro thinks will help define the network's more accessible but still niche direction.


Smaller movie titles, such as recent IFC theatrical releases "Tiny Furniture" and "The Killer Inside Me," will air on Rainbow sibling Sundance Channel, while IFC will focus more on popular indies and indie-minded studio films such as "Pulp Fiction" and "V For Vendetta." But IFC, which built its brand on showcasing edgy and occasionally explicit movies and TV series, still won't alter programming for content or length. Instead it's hoping a wider range of advertisers will sign up to reach its audience of "authentic influencers" and "responsible rebels," as it positions them, and look the other way during certain scenes in films such as "Reservoir Dogs."

Verizon, Chase, Free Credit Score join ad mix


And even as it welcomes traditional commercials from marketers beyond its usual mix of luxury cars and spirits -- Geico, Expedia.com, Verizon, Chase and Free Credit Score are all coming aboard -- IFC is continuing to team up with advertisers for branded content that will air during isolated commercial breaks and custom 60-second pods. "Young, Broke & Beautiful" is already sold out of slots for branded integrations from the likes of Boston Beer and Toyota's Scion.


IFC's predominantly young male audience syncs up nicely with Scion's own target consumer, and also aligns with the brand's long-term commitment to independent filmmaking, according to Nancy Inouye, advertising and media manager at Scion, which has teamed up with IFC for extensive on-air and online integrations in the past. But some sensitivities do apply when it comes to content.


Evan Shapiro "We work closely with the network to ensure our advertising does not run in overly explicit or violent content," Ms. Inouye said in an email. "However, we also strive to maintain the integrity of our brand with the on-air content, and in some cases this can result in our units airing within programming and/or films that are normally deemed acceptable, but may have minimal inappropriate content. In this regard, it is part of the partnership and communication when working with a creative network."

DVR destination


IFC's changes, however, also mean relying on ratings as a currency for the first time. Since flipping the switch and becoming Nielsen-rated on Sept. 30, the network has seen particular strength on Friday nights, when it airs repeats of comedies such as "Arrested Development" and "Freaks and Geeks," averaging 76,000 and 94,000 viewers on live-plus-same-day viewing, respectively. IFC is also heavily time-shifted, with Friday ratings growing an average of 46% after seven days of DVR viewing are factored in. Original comedy "The Increasingly Poor Decisions Of Todd Margaret," starring "Arrested" vets David Cross and Will Arnett, also seems to be benefiting from this activity, gaining 74% more viewers after seven days for an average total of 118,000.


Available in 63 million homes -- compared to 90 million or more for most established networks -- IFC's going to have to attract quite a few more of its responsible rebels before it can compete with key competitors like Spike and Comedy Central.


Other channels may be bigger, but IFC viewers comprise a concentrated slice of particular consumers that many advertisers want, Mr. Shaprio argued. "There is a sub-nation of people like this," he said. "It's not the largest audience in the world, but this is going to be the best place to reach them," he said.

http://adage.com/mediaworks/article?article_id=147520
 

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IFC are getting some rage mail over on their Facebook page about the movie ads.


As it should be. I don't watch any movie with commercials.
 

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Quote:
Originally Posted by VisionOn /forum/post/19617581


IFC are getting some rage mail over on their Facebook page about the movie ads.


As it should be. I don't watch any movie with commercials.

Here, here.


I guess HDNET and HDNET Movies are the only non-premium channels that will offer content sans commercials. Oh well.
 

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^^^ As long as the content isn't censored or the running time trimmed to fit a specific time slot I don't mind commercials (I DVR the movies anyway so I can skip them). This is how MGM-HD works and so far I'm cool with it. Butchering the aspect ratio is a bigger sin than having infrequent commercial breaks to pay the bills so long as the flicks aren't censored/edited. Besides the HDNet networks that leaves TCM and Sundance as the only non-premium cable networks that show movies uncut and commercial-free.
 

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Quote:
Originally Posted by dad1153 /forum/post/19617672


^^^ As long as the content isn't censored or the running time trimmed to fit a specific time slot I don't mind commercials (I DVR the movies anyway so I can skip them). This is how MGM-HD works and so far I'm cool with it. Butchering the aspect ratio is a bigger sin than having infrequent commercial breaks to pay the bills so long as the flicks aren't censored/edited. Besides the HDNet networks that leaves TCM and Sundance as the only non-premium cable networks that show movies uncut and commercial-free.

For me there's no difference between commercial breaks (which are usually badly placed) and editing for time and content. If you accept one then you accept the other. You wouldn't buy or rent a DVD if it had perfect aspect ratio but had commercials.


There are many other sources for movie lovers to watch film in an uncut and interruption-free way besides the premium channels and I think there are going to be more IFC viewers checking them out.


Netflix is probably going to gain some subscribers out of this. Their streaming service is pretty mediocre for mainstream movies but plentiful with the type of independent stuff found on IFC.
 

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Discussion Starter · #17 ·

Quote:
Originally Posted by dad1153 /forum/post/19617672


^^^ As long as the content isn't censored or the running time trimmed to fit a specific time slot I don't mind commercials (I DVR the movies anyway so I can skip them). This is how MGM-HD works and so far I'm cool with it.

I have noticed that IFC will speed up the credits on some movies.


I remember how excited I was when I finally got a cable provider that carried MGM HD. I scanned the guide, found a movie I wanted to record and grabbed it. That night I'm watching it and about 60 minutes in it suddenly cut to an ad. I had no idea the channel had interruptions like that, even though it was only promoting its own channel. I immediately deleted the recording and cancelled the HD pak (it was the only channel of the 6 I was remotely interested in).


I wouldn't put up with self promoting on MGM and I certainly won't put up with commercials on IFC. Both channels are dead to me.
 

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Another cable channel goes in the toilet. All my favorite channels went in the toilet years ago and that is why I cancelled my cable subscription. All cable channels are dead to me. The only thing pay for to watch are DVDs that I'm interested in. As it should be I don't watch any movie with commercials and I don't pay for any TV that has commercials.
 

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First, MGMHD started showing Commercials....


Then, HDNET Movies got "KidScene".................


Now, Now IFC (HD?) goes Commercial....................


Three great Movie Channels shot down in their primes.
 
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