After months of research, I've narrowed my decision down to these two 46" LCD Tv's. Now I just need your expertise for that final call: The tv will be wall mounted in the living fairly close to a window so reflection is a concern. I know the Sony comes in a matte screen, which is ideal for my NYC apartment, but all the reviews i read so far had me concerned about the cloud effect. Will I see it in a non-control environment? I like the Samsung, but i'm worried about the glossy screen. Which one will be more suitable for me? And overall... which one is the better TV in technical comparison? I need any help I can, thanks.