I'm not trying to dismiss the results, I actually agree with them. As I said in the first sentence, this is not news to members here.
As someone who makes a living selling technology, I'm just pointing out that this might not be a fully objective report. Any document produced by a company that is selling a service related to the data contained within must be considered suspect, until proven otherwise. This is standard practice in business, sort of like keeping the fox out of the hen house. And in my opinion, this is compounded by their conflict of interest with datacasting.
I have no axe to grind here, perhaps kenglish can provide more information on Triveni's track record in this area. If they are providing a legitimate service to their potential customers, good for them, word will spread and their sales will benefit.
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"Better living thru modern, expensive electronics devices"
tm