There was a little run where many top end TV were curved to the dismay of most consumers. I love curved TVs at 65" sitting 6 feet away, both for movies including 3D and especially for console gaming. I'd like to see some high end curved options at 85" now that I am looking to upgrade in 2020 in anticipation that cheap 5G systems will allow the additional bandwidth company(s) can use to quickly give us quality 4K and 8K broadcasts including the upcoming Olympics. If LCD wants to continue to distinguish from OLED, it should offer more option varieties such as curved and 3D as many WILL pay a $500 premium for those features.