I just checked the PPV page at the Dishnetwork site and it looks as though they will be offering the Lingerie-Bowl. Unfortunately, when you follow the L-Bowl link, there is no further information posted, yet.
Here is the page off of E*:
If you are the first to spot when it becomes "orderable", please post that information for the rest of us, thanks! Afterall, what would the Superbowl be without seeing hot women in underwear playing smash-mouth football?