Lying it horizontal (gently) won't hurt it....a weight transfer to the middle of the glass expanse will however. What I'm trying to say is that if you do have to lay it down....take it slow and avoid potholes/speed bumps or anything less smooth than a pool table.
The stand pack that came with my Kuro had instructions to lie the plasma flat down on a table to attach it. I know this isn't transporting, but I had always heard it wasn't good to lie them down yet this instruction manual from pioneer doesn't say its not bad, just be careful
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