Hi! I'm really new to all this stuff and I had a few questions if somone would be so kind to answer them. I am in the market for a new HDTV for movies, XBOX 360 and maybe cable. My biggest questiong is, what makes LCD TV's differ in price so greatly. I mean, if the have the same pixel rating, response time and size, why can there be such a large price difference. I.E. 32" Westinghouse/Olevia or a 32"Panny/Sony/Samsung. Shouldn't the picture be fairly close to the same if they have very similare specs? Any help or suggestions would be much appreciated.