AVS Forum banner
  • Get an exclusive sneak peek into our new project. >>> Click Here
  • Our native mobile app has a new name: Fora Communities. Learn more.

Lobby Rtings for G1 burn-in test

6752 Views 42 Replies 12 Participants Last post by  8mile13
The 2016 burn-in test by Rtings which showed first signs of red burn in @ 175 Nits on 2016-generation 3S3C WOLED stack after only 4 weeks or 560 hours: 20/7 Burn-In Test: OLED vs LCD VA vs LCD IPS

In the real-world, heavy CNN and MSNBC viewers (as well as gamers) were reporting earlier evidence of burn-in about ~1 year after purchase.

LG made several improvements on 2017 WOLEDs including increasing red subpixel size and deploying burn-in estimation and compensation algorithms and the result was that Rtings 2017 burn-in test showed first signs of burn-in from CNN @ 200 Nits after 30 weeks or 4200 hours:Real Life OLED Burn-In Test on 6 TVs

That’s already a ~7.5X improvement but LG has made further improvements since then including further increases to red subpixel size as well as further algorithmic directions such as logo-dimming, etc…

And now LG has launched the new 3S4C / Evo WOLED stack along with just announcing a new 5-year warranty against burn-in on G1 WOLEDs.

I’m guessing that since the 2016 generation, LGE/LGD have probably improved immunity to burn-in 10-fold, meaning we’ll over 5000 hours of CNN @ 200 Nits before first signs of birth-in (and we’ll over 5-years of fanatical CNN viewing before those 2017 burn-in reporters would see similar levels of burn-in from the same viewing habits (so I’m guessing LG’s new 5-year warranty was a safe bet for them).

Were Rtings to repeat their 2017 burn-in test, even only on a single G1 and only for CNN @ 200 Nits, it should allow them to confirm the improvement from 4200 hours to 6000 to 7000 hours in ~1 year.

I think it would be great if we could convince Rtings to repeat their burn-in test one last time to put the entire saga of burn-in on WOLED to bed. They already have all the equipment, they recently purchased a G1, and we really only need a repeat of the CNN @ 200 Nit test, so the cost/investment on their part would be very little.

So I’m asking members here on AVS to start lobbying Rtings for a G1 CNN burn-in test. Not certain what the best way to get that suggestion in to them, so any ideas appreciated.

(and by the way, this is an idea I picked up from another AVSer who suggested it in the Burn-In Thread - I just thought it was ago is-enough idea to start a new dedicated thread to try to make it happen…).
See less See more
  • Like
Reactions: 5
1 - 20 of 43 Posts
Brilliant idea ;) If they did this, they could also test the warranty service (that would be a somewhat morally questionable move, but one panel on LG's dime for science and as a customer service test/demonstration might be OK).

Rtings is pretty responsive to questions emailed to [email protected]. They'd probably see Tweets as well: https://twitter.com/rtingsdotcom?lang=en
Brilliant idea ;) If they did this, they could also test the warranty service (that would be a somewhat morally questionable move, but one panel on LG's dime for science and as a customer service test/demonstration might be OK).

Rtings is pretty responsive to questions emailed to [email protected]. They'd probably see Tweets as well: https://twitter.com/rtingsdotcom?lang=en
I’ve already emailed the suggestion to them, but the more similar suggestions they get, the better…

And as far as the 5-year warranty, it’s actually a good idea:

-Rtings policy is to maintain the TV for 1 or possibly even 2 years so that they can test and report on FW updates, so that will be one of their arguments against running a burn-in test on their 1 lone G1. The warranty means that if it does burn-in (within the 1-year test period I suggested), they can both test out LG’s extended warranty response as well as likely get themselves a brand-new G1.

-LG would happily replace Rtings G1 for them, especially if the burn in test demonstrates the improvements versus 2017 that I expect (great advertising / market value for LG).

In fact, if LG sees this thread, they should consider sending Rtings a new 77G1 with a card saying: ‘For Burn-In Test’ ;).
  • Like
Reactions: 2
One thing i wonder about is how HDR content would do in those burn-in tests. They never checked that out. As i understand it HDR static content impact would be worse than SDR..would like to know how much worse.. Also eventhought it is said there where improvements with the CNN logo static stuff they never have tested that.
Hey everyone!

First of all I wanted to thank you guys for reaching out to us. We love hearing directly from consumers and to learn what they're interested in!

As for the burn-in test, we're going to take this into consideration as we've already been discussing another test internally. The issue for us is that the test takes lots of time and resources which is important to consider because we're a small team with limited resources. If we're going to do another burn-in test, we want it to be more comprehensive and to expand the scope beyond what we did with our first test.

If you have any input for us though on this, please let me know and I will make sure the appropriate team sees it!
  • Like
Reactions: 5
Hey everyone!

First of all I wanted to thank you guys for reaching out to us. We love hearing directly from consumers and to learn what they're interested in!

As for the burn-in test, we're going to take this into consideration as we've already been discussing another test internally. The issue for us is that the test takes lots of time and resources which is important to consider because we're a small team with limited resources. If we're going to do another burn-in test, we want it to be more comprehensive and to expand the scope beyond what we did with our first test.

If you have any input for us though on this, please let me know and I will make sure the appropriate team sees it!
Thanks for the response, Shea.

And I think batting around ideas for how any additional effort Rtings puts into another burn-in test can deliver maximum bang for the buck (impact for the effort) is a great use of this thread, so here goes:

Minimum Effort: Because your 2017 Burn-in test already clearly identified the most severe Torture Test for causing Burn-in (Max CNN), just repeating that one test on a single G1 sample would give a quantitative indication of the improvements LG has made since the C7 (red Subpixel size increase, logo dimming, burn-in compensation, new 3S4C WOLED stack, etc…).

And because you know what you are looking for (no first signs of burn-in after ~10 weeks) you can be much more relaxed about how often you check (every 2 weeks if not monthly).

The only real question for this ‘Minimum Effort’ test in my mind is whether you are better served using Max CNN (which may now be brighter with OLED Light = 100 on a G1 than it was on a C7) or using the CNN test (calibrated to 200 cd/m2). The CNN test will take ~twice as long (over ~20 weeks to first signs of burn-in instead of ~10 weeks) but 200 cd/m2 allows an apples-to-apples comparison to the 2017 CNN test and is also a more realistic real-world peak brightness level. If using the CNN test @ 200 cd/m2, I believe you could easily afford to check only every 4 weeks and could probably even wait 12 of even 16 weeks for the first checkpoint (so only 5-10 screen checks over 5-10 months to complete the test).

Medium Effort: Since you have the set-up to test multiple TVs, rather than testing additional content types, would suggest testing other OLED screens with the same CNN Test (calibrated for the same peak brightness level). The Sony A90J would probably be at the top of everyone’s list. Adding a C1 and/or A80J would be bonus points but honestly, I think there would be more interest in how the printed RGB-OLED 32EP950 holds up. That monitor is expensive enough that I would only suggest it if LG expresses interest in the test and donates a sample.

Maximum Effort: If you wanted to test a second G1 with a second test sequence (again, only if LG expresses interest and donates a G1 for the additional test), I think 8mile13’s suggestion to add an HDR test on a second G1 is an excellent one. For any HDR test, however, it’s going to be important not to repeat any content (which means thousands of hours of HDR content teed-up for display)…

At any rate, those are my thoughts about how to make a 2021 Burn-In Test more minimal effort and maximum impact. If you only repeat the [email protected]/m2 test on a single G1, I’m guessing is <10% the effort you made in 2017 and will result in >90% the interest/impact of a more elaborate/complicated/costly test…
See less See more
  • Like
Reactions: 1
One thing i wonder about is how HDR content would do in those burn-in tests. They never checked that out. As i understand it HDR static content impact would be worse than SDR..would like to know how much worse.. Also eventhought it is said there where improvements with the CNN logo static stuff they never have tested that.
I think the idea of testing burn-in from HDR is a great one, but it’s a challenge to create a fair HDR content test (no loops/repeats).

Are there any broadcast channels that are exclusively HDR?

If testing HDR content proves overly difficult today, perhaps their is an easier way to test HDR gaming. In general, repeat content is unrealistic and skews content even for a gaming test, but HUD elements are pretty static and probably the most severe aspect of an HDR gaming test, so perhaps a ore-canned loop of some game play would be realistic enough (at least to test how long until the HUDs burn-in).

It’s a real pity CNN doesn’t broadcast in HDR ;).

Looks like their are at least 5 cities where broadcast HDR is now available (ATSC3.0):The latest version of free antenna TV is rolling out now

I wonder whether there is any way to record/capture that content stream to replay it elsewhere for a broadcast HDR burn-in test (like Canada ;))?
Good point about the channels. Still one wants to know what sort of impact static HDR might have..
Good point about the channels. Still one wants to know what sort of impact static HDR might have..
Agreed, but we need to find a way to avoid content-repeat or it may be a much-worse-than-real-use test…

If broadcast HDR is available in some markets, you’d think some streaming service or other would make that same HDR stream available (possibly with some time-delay).
I'm going to read the following statements from LG USA as potentially meaning burn-in may not specifically be intended for coverage by the warranty. The bold portions are their statements that have my focus, and the bold font is not part of the original link below. Since the same statement was given to two media sources specifically asking about burn-in coverage, I'll presume this could indicate a lack of intended coverage.

"Limited panel warranty applies to panel failure on LG G1 OLED TVs due to a defect in materials or workmanship under normal and proper use during the warranty period."

"As with any self-emitting display, OLED TVs may experience temporary image retention under certain conditions, but permanent image retention, or burn-in, is rare under normal viewing conditions. Image retention is not a product defect."
  • Like
Reactions: 2
Agreed, but we need to find a way to avoid content-repeat or it may be a much-worse-than-real-use test…

If broadcast HDR is available in some markets, you’d think some streaming service or other would make that same HDR stream available (possibly with some time-delay).
Gaming presents a lot of HDR potential. So many more people game on OLEDs now vs 4-5 years ago, I expect that you will get plenty of “torture test” info from gamers, in addition to whatever RTINGs might do.
I'm going to read the following statements from LG USA as potentially meaning burn-in may not specifically be intended for coverage by the warranty. The bold portions are their statements that have my focus, and the bold font is not part of the original link below. Since the same statement was given to two media sources specifically asking about burn-in coverage, I'll presume this could indicate a lack of intended coverage.

"Limited panel warranty applies to panel failure on LG G1 OLED TVs due to a defect in materials or workmanship under normal and proper use during the warranty period."

"As with any self-emitting display, OLED TVs may experience temporary image retention under certain conditions, but permanent image retention, or burn-in, is rare under normal viewing conditions. Image retention is not a product defect."
We’ll first, the purpose of this thread is to try to build support to convince Rtings to perform a repeat of the 2017 burn-in test on the G1 OLEDs (or at least the most severe of those 2017 burn-in tests, meaning CNN). So the point of this thread is not to debate the intent of LG’s 5-year warranty on the G1.

That being said, LG’s position is that burn-in is impossible on WOLED through ‘normal and proper use.’

And second, the Rtings CNN burn-in test is great because no one can argue it’s not ‘normal and proper use’ and so the only question is how many hours of CNN per year can at all be considered representative.

CNN logo / ticker burn-in started at ~30 weeks or 4200 cumulative hours on the 2017 test (@ 200 cdm2), which would translate to 840 hours / year or 2.3 hours per day each and every day for 5 years. Between various improvements LG has made since then (including the new 3S4C stack), I’m expecting that result to improve to 6000-7000 hours meaning 3.3 to 3.8 hours per day for 5 years…

LG’s logo dimming feature can help reduce the impact of logo’s but cannot help with the talking-heads (newscasters) correlated-content burning-in the ‘ghost’ in the center of the screen:

Rectangle Amber Font Red Tints and shades


This image of the ghost was after 102 weeks or 14,420 hours cumulative @ 200 cd/m2, but first signs of the ghost’s head started appearing at week 36 or 5000 hours (2.8 hours/day for 5 years).

If the ghost’s head doesn’t first appear until 6000 or 7000 hours on a G1 (as I estimate), that indicates 20-40% of substantive improvements LG has delivered since 2017 (which was already a significant improvement over 2016).

I don’t want to enter into a debate as to whether LG’s new 5-year warranty covers an owner who watches 8 hours of CNN per day or not. If and when any of the 3 people on the planet who might trigger that burn-in from their specific ‘normal and proper use’ approach LG with a warranty claim, it’ll be LG’s call whether they are covered or not…

And gaming is also a bit dicey. Even if you want to loop hours of HDR gameplay as a torture test, how many cumulative hours of the same individual game can be considered normal / typical?

Maybe Rtings sets an upper limit of 1000 hours per specific game and can then just cycle through a series of 5-10 games selected from the top 10 games list…

And as far as HDR content, I suppose the same approach could be taken. With a preloaded sequence of 1000 hours of HDR content, Rtings could loop every 1000 hours / 7 weeks and that should limit the number of identical highlight repeats to fewer than 10 over a 52-week test…
See less See more
Rtings CNN burn-in test is great because no one can argue it’s not ‘normal and proper use’ and so the only question is how many hours of CNN per year can at all be considered representative.
Below is a portion of a statement that was also likely reviewed by LG's legal representatives. It's simply debatable if the Rtings procedure meets the intent for LG's position, since my understanding is that CNN would be displayed 5 hours at a time for 4 times per day. My personal opinion is that if the intent of a test is mainly to compare one TV model with another, then simply repeat the original CNN test on the newer display with similar parameters. Of course a test could be designed with other objectives. Honestly my television usage is potentially consistent with the following, and probably does not meet LG's intent for "normal and proper use", so I figure Rtings tests may be a reasonable source of information for my personal considerations.

"burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time"
Below is a portion of a statement that was also likely reviewed by LG's legal representatives. It's simply debatable if the Rtings procedure meets the intent for LG's position, since my understanding is that CNN would be viewed for 5 hours at a time 4 times per day.
I’m not sure what ‘intent for LG’s position’ you are referring to.

The goal of a repeat of the 2017 Rtings burn in test on a G1 is not for Rtings to check if LG covers a warranty claim if burn-in develops within 5 years (or 2 years).

The goal is to get an updated estimate for how many hours of correlated content you can view on a G1 WOLED before needing to worry about burn-in.


My personal opinion is that if the intent of a test is mainly to compare one TV with another, then simply repeat the original CNN test on the newer display with similar parameters. Of course a test could be designed with other objectives.
That’s the more minimum goal I’ve suggested (and sounds like we are on the same page): repeat CNN @ 200 cd/m2 on G1 WOLED.

Of course a test could be designed with other objectives.
In general, the more complicated the test & test set-up, the less likely it is to happen, But with that being said, would appreciate your thoughts on what other ‘objectives’ could make sense.

As already stated, my thoughts are that testing a Sony A90J and possibly also a printed RGB-OLED 32EO950 monitor (if donated by LG for the test) would be the easiest way to expand the test (parallel testing of 2-3 TVs/monitors with the parallel test setup Rtings already has.

And beyond that, finding a viable solution for adding a test for HDR content (streaming Netflix/Amazon HDR) would be a fantastic expansion of the test objectives (assuming Rtings can find a practical way to achieve that without adding too much cost / complexity.

HDR Gaming might be an easier test than HDR content and would be of high-interest but only to a sub-community, so that could be a fall-back test in case HDR content proves too complicated or a final extension in case Rtings has the appetite / budget (though I’d guess LG would be interested to donate an additional G1 for a gaming burn-in test).

"burn-in in televisions is a result of static images or on-screen elements displaying on the screen uninterrupted for many hours or days at a time"
In my opinion, the benefit of Apples-to-Apples comparison versus the 2017 results outweighs any benefit to be had from modifying the test Rtings set-up / uninterrupted hours of display in a way that makes it more acceptable to LG as ‘normal and proper use.’

The point of this is not to give potential owners confidence regarding how LG will honor possible warranty claims. The goal is to give potential owners an updated idea of what levels of use/abuse it takes to cause burn-in on LG’s latest WOLED generation.

By definition, the Rtings burn-in test must be an accelerated lifetime test (a torture-test in terms of continuous hours per day). But everyday owners understand how to translate number of days of CNN @ 20 hours per day into the number of days of CNN that they can view without concern of burn-in based on their own specific viewing habits…[/quote]
See less See more
I think at some point Rtings had a burn-in test conversation with LG which resulted in some improvements which was the beginning of the end of those tests. I do not believe there will be another one of such test done by Rtings.
I think at some point Rtings had a burn-in test conversation with LG which resulted in some improvements which was the beginning of the end of those tests. I do not believe there will be another one of such test done by Rtings.
I’ll take that bet (though need to come clean that I’m in direct contact with Rtings on the subject).

What I’m more interested in than your pessimism / conspiracy-theories is what easy and meaningful extensions you’d like to see to the test Rtings ran in 2007 to increase the value of any repeat effort?
remember this?
remember this?
Yeah, I think that application falls safely outside of what LG considers ‘normal and proper use.’

Honestly, my main goal in lobbying Rtings to repeat their 2017 burn-in test is to get them to quantify the further improvements LG has made since then, especially with the new 3S4C WOLED stack. After they have hopefully confirmed that latest-generation WOLEDs can safely handle 5000 hours of CNN or 5000 hours of HDR content or 5000 hours of HDR gaming without any signs of burn-in, perhaps they’ll stop dinging each and every WOLED TV by 8 full points in every review they do for this now-pretty-much-resolved issue…
would appreciate your thoughts on what other ‘objectives’ could make sense.
I figure Rtings would have put more thought into this than myself. I'm not sure what sort of discussions have happened at Rtings and the comments from SheaRTINGS. Running the CNN test again seems reasonable for my personal objectives, but I would be interested in what Rtings was considering.
1 - 20 of 43 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top