Jerome,
I agree with you that performance is the most important factor. However, my wife would not. I think its just up to each person's opinion how much aesthetics should come into play. Personally, I think there are enough choices out there for a person to completely rule out a model based on aesthetics. For example, I don't know if RCA TVs are any good, but just because their cabinets are ugly, I wouldn't even care if they were a top performer. I'd never buy one because they are ugly. I don't want to waste my time evaluating performance on a TV that I think is ugly. I love it for the picture, but if it looks like an eye-sore, It's going to bug me every time I look at it. Luckily there are lots of options to choose from. I bought the Toshiba because we liked the cabinet first, and then evaluated the performance compared to the Sony and Panasonic.