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"While we still are not clear if people really want to surf the Web on their televisions, like what Google TV offers, we do know that the concept of tying Internet content to television content makes sense and needs to be flushed out properly, with a clean interface, good apps, very easy navigation," he said. "But no one has figured out what the killer app is. One missing component so far is video-on-demand." http://www.pcmag.com/article2/0,2817,2373560,00.asp


The maker of the Windows operating system has proposed a range of possibilities in these early talks including creating a "virtual cable operator" delivered over the Internet for which users pay a monthly fee.


Other options include using the Xbox to authenticate existing cable subscribers to watch shows with enhanced interactivity similar to how pay TV operators have sought to do over the Web, said these people. http://seattletimes.nwsource.com/htm...s_floated.html
 

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They have been moving this way for years (media center to uverse/iptv to netflix and espn3)..... This is the next logical step by cutting out the cable company completely and I really hope it happens.


I think the way it will happen is the a la carte model we have all wanted for years.... namely because we have all wanted it for a long time and it will allow them to start the xbox TV brand with a few networks and expand over time vs. having to wait until everybody is onboard to launch at a set price.
 
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