It was really, really hard to judge. To get to a reasonable viewing distance you had an issue of tons of show-floor lighting overhead. The booth wasn't really set up to show this guy off at all.
It looked huge, obviously, and pretty good.
But I'd say it was near impossible to judge black level (you cannot ever do that in a super-bright space due to eye adjustments) and it was hard to judge shadow detail other than to say it was looking reasonably good.
The silver thing, I felt, was not worthy of a $20K television.
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