The companies are actually REQUIRED by the FCC to eventually have receivers(or head units in cars) that can receive BOTH/or ONE of either Sirius and XM. The consumer would make the choice of having one or the other, or BOTH, without having to change units all the time. The head unit in a car, for example, would receive AM, FM, XM, and Sirius in one unit.
I am not sure of the timetable, but when both companies were founded they were told to have these type of units available after a certain period of time. If they did not agree to this, they would have never been given the license to operate from the government.
It was part of the deal.
JohnofTesh,
If you don't think that XM needed some good PR right about now, you haven't been reading or hearing the news lately.
I have no inside info on negotiations, but I would not be shocked if XM got "desparate" and made an offer to MLB that may be, in a sense, overbidding.
XM has FINALLY done something to show their consumers that they are doing something to improve their product. Sirius HAS been doing this with the NFL, Howard Stern, and college sports broadcasts.
XM NEEDED to make a big splash, and I for one could not be happier. NO ONE COMPANY should dominate(even though currently XM has 2.6 million subs compared to 600,000 for Sirius) over another to the point of monopolizing a certain service. This works poorly for consumers, forced to pay whatever by the dominate company.
If Sirius had won this bidding war, XM would have some serious future content issues. What would they be saying to people who had the service. Alot of people would have jumped ship if that happened. That I do believe.
But in the end it all worked out well for everyone. Both services have products that people want and therefore will hopefully keep both going and keep prices down.