Yes That's the TV itself.
My Vizio Plasma 42in's settings is
Brightness: 40
Contrast: 40
Color: 45
tint: 0
Sharpness: 4
Color temperature: Custom:
RED: 110
GREEN: 110
BLUE: 110
these setting for my purpose to reduce splotchy areas on people's faces and color as look pictures more better and more crisp.
I hope this help.
My Vizio Plasma 42in's settings is
Brightness: 40
Contrast: 40
Color: 45
tint: 0
Sharpness: 4
Color temperature: Custom:
RED: 110
GREEN: 110
BLUE: 110
these setting for my purpose to reduce splotchy areas on people's faces and color as look pictures more better and more crisp.
I hope this help.