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So after researching online I went into BB (since it is the closest electronics store near me) to see them IRL. I had my heart set on a plasma because of the price, but after seeing a few LCDs I changed my mind. Especially because many LCDs were more esthetically appealing. Anywhoo, this made my price limit go from 700 to 1000.


After seeing the Samsung LN40B640 I love the glossy finish in comparison to the matte. But the price is a little high, around $1,100. A little out of my price range.


I was wondering if anyone can give me some insight as to which samsungs DO have the glossy finish, and if this is worth me shelling out a few hundred extra bucks. I am looking for either a 37"-40" Samsung. TIA
 

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One advantage of the glossy finish is that blacks appear deeper - you then have the disadvantage of reflections. Samsung does this to accommodate their LCD customers who want to watch in a low light environment I believe.
 
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