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Interesting advertiser numbers and data below:

When Michael Jackson's untimely death last month set news sources scrambling for any possible competitive advantage, the Web became the vital go-to source for breaking news and information. ABC News President David Westin acknowledged as much in an internal memo touting the network's online coverage of the developing story.

We saw a major step forward toward our shared goal of bringing the news to people when they want it and how they want to get it, Westin wrote. We truly came to the audience, rather than expecting them to come to us.
CBS Evening News anchor Katie Couric cites an in-depth online video interview she conducted with former British prime minister Tony Blair to explain how the Web has become a main portal for viewers, not just a place for news organizations to serve leftovers. To have the former prime minister of Great Britain willing to do an interview that was never going to appear on television was, I think, a signal that many people acknowledge the importance and reach of the Internet, Couric says.
The silver lining is that Internet advertising has bucked the trend of the market as a whole and will grow 10.1% in 2009, according to a report issued in July by ZenithOptimedia. By comparison, television ad spending is estimated to drop 7.1%.

Web video also has one of the most effective online advertising formats. Online video has a better model for monetizing eyeballs than other Website [features] because of the pre-roll ad, Tyndall says. It is one of the few formats online where you can guarantee an advertiser that eyeballs have watched the ad.

Data from AccuStream iMedia Research places an average pre-roll CPM at $25, with premium pre-roll averaging $35. That is higher than any of the other forms of online advertising surveyed, and on par with CPMs on television, which average $30 in primetime. A report by Bloomberg last month said that some premium online CPMs could be as high as $60.
Broadcast networks think in millions, not in thousands, Tyndall says. They don't have the audience for those things, but they have the sales force and they have the technology.

That is the conundrum facing executives. The ability to explore and innovate has never been greater. There's more Web programming, and breaking news is covered more and more online. Now it's a matter of spreading that news.
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