[dvasco]

Networks try new ways to end ad skipping
http://news.yahoo.com/s/ap/20070528/.../tv_sneaky_ads

 

[replayrob]



Quote:
"We all need to become more creative in how we incorporate sponsors into a program," said Ed Swindler, executive vice president for NBC Universal ad sales.

"Ed Swindler".... gee, could they have picked a guy with a more appropriate name to head ad sales?

 

[MrFussy]

And they still think its the DVR to blame!!! All of the things they complained about (FF'ing thru, bathroom/snack breaks, channel surfing, not watching live during prime time) were things I did for years with my VCRs.

 

[BaysideBas]

Of course, even entertaining the notion that dropping viewership could somehow be related to their pissing off the viewing audience with their high profile show of contempt for same [cancelling series after a couple of shows, cramming in more and more commercials and cutting back program material, sticking infernal bugs into the corner of the screen, ever larger and animated lower third interruptions] is out of the question. Noooooo, that couldn't possibly have anything to do with it...

 

[ekaxel]

Can you imagine putting Seinfeld clips in ads to get people to watch them. All the more compelling reason not to!!