[Kosty]

.

NPD has now released the latest six month sales revenue figures for retail dollar sales in the consumer product hardware and software categories it tracks.


Twice has reported them in their July 6th 2009 Issue


Its November 2008-April 2009 data on a SKU by SKU basis.


Included in those are category are Blu-ray players, DVD players and portable DVD players.


This is the first time Next Generation DVD Player / Recorder category has outsold Home DVD players in retail dollar sales during any reported period by NPD AFAIK.



Blu-ray to DVD


$376 M to $315 M


54.4 % to 45.6 %.



Its not units, but it is progress for Blu-ray in this retail category.


The top 10 brands also have 95.1% of Blu-ray hardware sales and that would be considered extremely brand dominated and Sony Samsung and Panasonic are the top 3 brands for Blu-ray sales.


Remember this is dollar sales per brand and is November 2008 through April 2009 so its before the latest 2009 era players have hit the shelves and before the last three months worth of Blu-ray hardware sales and retail price drops.

Code:

Blu-ray 54.4%   376.50
DVD     45.6%   315.59
                 
        total   692.09
                 
                 
Blu-ray 27.2 %  376.50
DVD     22.8 %  315.59
Mobile  12.5 %  173.46
                
        total   1384.18

Code:

Next Gen DVD Player/Recorder   Total    $376,499,200 (Blu-ray)
 
Home DVD Player/Recorder       Total    $315,589,900 (DVD)

Portable DVD                   Total    [B]$173[/B],456,900 (Mobile and Auto DVD)

http://www.twice.com/article/307509-...ts+by+category


Market Share Reports By Category


By TWICE Staff -- TWICE, July 6, 2009

Quote:
Market Share Reports By Category


The NPD Group, based in Port Washington, N.Y., has provided TWICE with consumer electronics retail dollar share rankings, by category, for the six-month period of November 2008 through April 2009. The rankings are based on data collected by NPD from select retailers and are based on actual dollar sales on a SKU-by-SKU basis. This midyear report supplements the data for January through October 2008 that appeared in the Jan. 8, 2009, Special CES Edition of TWICE, p. 22.

Rank November Through April 2009


Source: NPD Group


Note: Mobile categories cover after-market only

Code:

[B]Next Gen DVD Player/Recorder Total   $376,499,200[/B]
1       Sony
2       Samsung
3       Panasonic
4       LG
5       Sharp
6       Sylvania
7       Pioneer
8       Philips
9       Denon
10      Memorex
[B]Top 10 Brands        95.1%[/B]


[B]Home DVD Player/Recorder Total       $315,589,900[/B]
1       Sony
2       Toshiba
3       Samsung
4       Memorex
5       Panasonic
6       Philips
7       Magnavox
8       LG
9       GPX
10      RCA
[B]Top 10 Brands        89.9%[/B]


[B]Portable DVD Total   $173,456,900[/B] 
1       Sony
2       RCA
3       Audiovox
4       Philips
5       GPX
6       Panasonic
7       Toshiba
8       Coby
9       Polaroid
10      Venturer
[B]Top 10 Brands        59.6%[/B]

 

[Kosty]

 http://www.twice.com/article/307509-...ts+by+category


For Nov 2008 - April 2009 NPD reports the following dollar sales.


These are the categories Next Gen DVD Players (Blu-ray) outsold.


Granted many of them are near 100% household penetration or are declining categories as they have been technologically replaced, but at Blu-ray's sales rate it will be in more households than many of these categories.


I would assume most people would consider many of those categories mainstream.

Code:

November 2008 to April 2009 Dollar Sales (Millions)

 $405.9         Memory Cards            
 $390.9         Input Device            
 $378.5         Home-Theater Audio Sys. 
  
 $376.5         Next Gen DVD Player/Recorder  (Blu-ray)  

 $345.6         TV Combinations              
 $329.9         Stereo Headphones               
 $315.6         Home DVD Player/Recorder        
 $288.1         Cordless Phones w/Answering Device              
 $254.4         Home Speakers                
 $221.0         Hard Drive Disc Players         
 $202.7         Projection TV                
 $191.6         Cell Phone Accessories          
 $173.5         Portable DVD            
 $160.8         DVD Media       
 $156.2         In-Dash CD Players              
 $133.4         Laser Printers          
 $133.3         Cellular Headset        
 $108.3         Car Stereo Speakers             
 $107.4         PC Camera       
 $105.5         Inkjet Printers         
 $97.4          MultiMedia Speakers             
 $82.9          Remote Controllers              
 $79.8          Shelf Systems           
 $66.5          Cordless Phones         
 $60.7          Mobile Multimedia       
 $49.5          Satellite Radio Boxes           
 $48.6          PC Headset & Microphone         
 $46.2          CD Boombox              
 $45.1          Amplifiers      
 $43.3          Solid State Voice Recorders             
 $36.5          Corded Phones           
 $33.7          Direct-View Television        
 $31.3          Fax Machines            
 $30.0          Blank Video Tape        
 $24.5          Direct Broadcast Satellite              
 $17.9          Personal CD Players             
 $17.7          Portable Two-way Radios         
 $14.8          Hard Drive Recorders              
 $13.7          Personal Digital Assistants             
 $13.3          Telephone Headset               
 $11.9          Home CD Players               
 $11.0          Portable Tape Recorders                 
 $7.8           Portable Radios w/o Cassette    
 $2.9           Stand Alone Answering Device            
 $2.9           CD Recorders                   
 $2.4           35mm SLR        
 $1.0           Cassette Decks                   
 $0.7           35mm Lens Shutter

 

[Lodef]

I wonder who is buying them because it has made no impact on my circle of family, friends and co-workers. My only conclusion is this must be one of the greastest best kept secrets that no one wants to admit too!

 

[Kosty]



Quote:
Originally Posted by Lodef /forum/post/16849259


I wonder who is buying them because it has made no impact on my circle of family, friends and co-workers. My only conclusion is this must be one of the greastest best kept secrets that no one wants to admit too!

Its because they are awaiting your recommendation to buy into the technology as you are probably the alpha geek of your friends and family circle if you found your way to this site and post here at AVS.

Check out the Blu-ray Sales Thread sometimes. Averaging by the HMM reported Nielsen Videoscan numbers around $16,140,000 a week in sales , $452,010,000 year to date and by an estimate of top 20 units 589,014 units or more each week and around 15,903,370 Blu-ray top 20 units year to date in 2009.


Hardly a secret.

http://www.avsforum.com/avs-vb/showthread.php?t=798272

 

[Bozster]

Not surprising when average Blu-ray player is $250 and average DVD player is $50. But it's not bad.. I"m definitely impressed.


It must have electrolytes

 

[fpconvert]

Even at $250 a pop that is 60,000 units a week or 24% of all home units sold November to April!

With units becoming available for $100, that is sure to grow quite a bit over a short time.

 

[jvillain]

More importantly the mark up for both the retailer and the manufacturer on a DVD player is at a point where there is really no incentive to to want to push it. The lone exception being Toshiba who can still make money off of royalties.

 

[Kosty]

Heres the 2007 data (November 2006 through April 2007)

http://www.twice.com/article/244040-...ts+by+category


There was no Next Generation DVD category for this report from 2 years ago


dramatic declines for DVD sales and mobile DVD sales in the last 2 years

Quote:
Home DVD Total $420,424,499

1 Sony

2 Philips

3 Toshiba

4 Samsung

5 Memorex

6 Sylvania

7 RCA

8 Cyberhome

9 Denon

10 Panasonic

TOP 10 BRANDS 76.6%



Portable DVD Total $315,985,520

1 Audiovox

2 Polaroid

3 Sony

4 Philips

5 Magnavox

6 Zenith

7 Toshiba

8 Protron

9 Panasonic

10 RCA

TOP 10 BRANDS 54.8%

November 2008 through April 2009 data again for comparison

Code:

[B]Next Gen DVD Player/Recorder Total   $376,499,200[/B]
1       Sony
2       Samsung
3       Panasonic
4       LG
5       Sharp
6       Sylvania
7       Pioneer
8       Philips
9       Denon
10      Memorex
[B]Top 10 Brands        95.1%[/B]


[B]Home DVD Player/Recorder Total       $315,589,900[/B]
1       Sony
2       Toshiba
3       Samsung
4       Memorex
5       Panasonic
6       Philips
7       Magnavox
8       LG
9       GPX
10      RCA
[B]Top 10 Brands        89.9%[/B]


[B]Portable DVD Total   $173,456,900[/B] 
1       Sony
2       RCA
3       Audiovox
4       Philips
5       GPX
6       Panasonic
7       Toshiba
8       Coby
9       Polaroid
10      Venturer
[B]Top 10 Brands        59.6%[/B]

[/quote]

 

[Kosty]

I can't find a matching 2008 report. I've looked through my print issues and their digital archive and searched the web and I can't find Nov 2007 to April 2008 data. I don't remember it and they may not have published it for some reason.

 

[Kosty]

this is some other older data, but it runs Jan-Sep of the years cited


http://www.twice.com/article/255729-...ts+By+Category


2005 data


January through October 2005

Quote:
Home DVD Total $1,007,876,628

1 Sony

2 Toshiba

3 Samsung

4 Panasonic

5 Cyberhome

Top Five Brands 59.6%

6 Sylvania

7 JVC

8 Philips

9 Memorex

10 Magnavox

Top Ten Brands 76.1%


Portable DVD Total $358,369,214

1 Polaroid

2 Audiovox

3 Cyberhome

4 Toshiba

5 Samsung

Top Five Brands 51.6%

6 Panasonic

7 Initial

8 Mintek

9 Magnavox

10 Memorex

Top Ten Brands 59.6%

http://www.twice.com/article/244763-...ts+By+Category


January through September 2004.

Quote:
Home DVD Player/Recorder Total $1,926,101,060

1 Sony

2 Toshiba

3 Panasonic

4 Samsung

5 JVC

Top Five Brands 52.5%

6 Cyberhome

7 Zenith

8 Magnavox

9 Sylvania

10 Sansui

Top Ten Brands 70.2%


Portable DVD Player Total $554,197,134

1 Polaroid

2 Initial

3 Audiovox

4 Mintek

5 Toshiba

Top Five Brands 57.6%

6 Panasonic

7 Cyberhome

8 Sony

9 Samsung

10 Magnavox

Top Ten Brands 74.9%

2003 data

http://www.twice.com/article/245171-...ts+By+Category


January through September 2003

Quote:
Home DVD Player/Recorder Total $3,384,648,000

1 Sony

2 Panasonic

3 Apex

4 Toshiba

5 Emerson

Top Five Brands 48.6%

6 Samsung

7 Philips

8 Sylvania

9 JVC

10 RCA

Top Ten Brands 70.9%


Portable DVD Player Total $321,531,300

1 Panasonic

2 Apex

3 Toshiba

4 Audiovox

5 Samsung

Top Five Brands 35.3%

6 Polaroid

7 RCA

8 Sony

9 Emerson

10 Sanyo

Top Ten Brands 44.6%

 

[JBlacklow]



Quote:
Originally Posted by Lodef /forum/post/16849259


I wonder who is buying them because it has made no impact on my circle of family, friends and co-workers. My only conclusion is this must be one of the greastest best kept secrets that no one wants to admit too!

Ah, the hilarity of not even subtly insinuating there's something fishy by comparing (A) a personal anecdote with an infinitesimally small sample to (B) actual sales data from a longtime industry source. Nevermind that it's coming from someone who constantly attacks Blu-ray. I mean, no one in my circle of family, friends, and co-workers owns say, a Prius, but it's obviously not representative of actual sales data, nor would I be using that to claim that it's "one of the greatest best-kept secrets that no one wants to admit to."

 

[eightninesuited]

It's not that hard to believe. I know stores are attaching Blu-ray players with tvs as a selling incentive.

 

[Toknowshita]



Quote:
Originally Posted by JBlacklow /forum/post/16855289


Ah, the hilarity of not even subtly insinuating there's something fishy by comparing (A) a personal anecdote with an infinitesimally small sample to (B) actual sales data from a longtime industry source. Nevermind that it's coming from someone who constantly attacks Blu-ray. I mean, no one in my circle of family, friends, and co-workers owns say, a Prius, but it's obviously not representative of actual sales data, nor would I be using that to claim that it's "one of the greatest best-kept secrets that no one wants to admit to."

What do you expect? A very vocal minority membership of this site were drinking the HD DVD kool aid faster than they could make it.


Hell, I remember toward the end of the format war I was at a local BB in the Twin Cities and some clown came up to me with a big grin on his face holding a HD DVD saying that they were not going to be making Blus much longer. I guess the joke was on him.


If we are going statistically insignificant samples, here is my experience:

1. My non early adopter brother has Blu.

2. My non techie empty nester neighbors have Blu.

3. I have coworkers with Blu.

4. The appraiser that came to my home has Blu.


Again statistically insignificant, but in that respect, I have only heard of one coworker with a AppleTV box.

 

[Lodef]

My statement has nothing to do with the opinions above. It is just a fact. You can take it or leave it. I have one friend with a BD player ( formally HD-DVD owner who traded in ) and a nephew with a PS3 who uses it mostly for games. They have been the only two for quite some time now so you can see why my perception is what it is. But no problem, I'm used to the typical remarks made by a certain few here.

 

[Hughmc]



Quote:
Originally Posted by Toknowshita /forum/post/16856695


What do you expect? A very vocal minority membership of this site were drinking the HD DVD kool aid faster than they could make it.


Hell, I remember toward the end of the format war I was at a local BB in the Twin Cities and some clown came up to me with a big grin on his face holding a HD DVD saying that they were not going to be making Blus much longer. I guess the joke was on him.


If we are going statistically insignificant samples, here is my experience:

1. My non early adopter brother has Blu.

2. My non techie empty nester neighbors have Blu.

3. I have coworkers with Blu.

4. The appraiser that came to my home has Blu.


Again statistically insignificant, but in that respect, I have only heard of one coworker with a AppleTV box.

Yes, and I called BS on several in a couple of threads in this forum last week and there was no response which there shouldn't be to truth that cannot be argued or denied. The reality of what BD is doing is diverging from the "reality" of those vocal few who don't own BD, but still act like or rather want it to fail.

 

[Hughmc]



Quote:
Originally Posted by Lodef /forum/post/16857356


My statement has nothing to do with the opinions above. It is just a fact. You can take it or leave it. I have one friend with a BD player ( formally HD-DVD owner who traded in ) and a nephew with a PS3 who uses it mostly for games. They have been the only two for quite some time now so you can see why my perception is what it is. But no problem, I'm used to the typical remarks made by a certain few here.

And so are we lodef. Do you own a BD player yet?

 

[todrigo]



Quote:
Originally Posted by Lodef /forum/post/16857356


My statement has nothing to do with the opinions above. It is just a fact. You can take it or leave it. I have one friend with a BD player ( formally HD-DVD owner who traded in ) and a nephew with a PS3 who uses it mostly for games. They have been the only two for quite some time now so you can see why my perception is what it is. But no problem, I'm used to the typical remarks made by a certain few here.

LoL, the opinions above v. the facts in your post thats rich. I also like how it went from there is no impact in your circle to you have a friend and a nephew who both have players. Also, I'm sure that for all of your co-workers and aquaintances you are the first person they think of calling after purchasing a bluray player, since you know you are the official scorekeeper and all.

 

[Toknowshita]



Quote:
Originally Posted by Hughmc /forum/post/16857382


Yes, and I called BS on several in a couple of threads in this forum last week and there was no response which there shouldn't be to truth that cannot be argued or denied. The reality of what BD is doing is diverging from the "reality" of those vocal few who don't own BD, but still act like or rather want it to fail.

I don't really pay much attention to them anymore. They can live in their red colored sky world believing what ever they want. At this point I am fairly confident any major title is going to get the Blu treatment. I sold off a large portion of my DVD collection in the last two years because in five years most SD content is going to be worthless as far as resale value goes.

 

[Toknowshita]



Quote:
Originally Posted by todrigo /forum/post/16857482


LoL, the opinions above v. the facts in your post thats rich. I also like how it went from there is no impact in your circle to you have a friend and a nephew who both have players. Also, I'm sure that for all of your co-workers and aquaintances you are the first person they think of calling after purchasing a bluray player, since you know you are the official scorekeeper and all.

too funny

I mean can anyone take his POV seriously. This site used to be about getting the best performance out of your gear and now some are advocating staying Lodef.

 

[ack_bk]



Quote:
Originally Posted by Toknowshita /forum/post/16857552


I don't really pay much attention to them anymore. They can live in their red colored sky world believing what ever they want. At this point I am fairly confident any major title is going to get the Blu treatment. I sold off a large portion of my DVD collection in the last two years because in five years most SD content is going to be worthless as far as resale value goes.

Yeah, I am almost finding it worthless now for many DVD titles that I own. Many of them are simply not worth the hassle of listing on Ebay and quite often the shipping costs are more than what the movies sell for.


I have a few stores near me that will let you trade-in movies but the going rate seems to be around $1 per title if you are lucky.


From my perspective, DVD has really devalued for trade-in over the last few years. At some point I would venture to say that many stores will only take certain movies (probably is already happening as I know Amazon's new DVD trade-in service is pretty selective as to which DVD titles they will take for trade-in).