Originally Posted by tonyd79 /forum/post/0
I believe it was open at one time but the last extension D* signed with the NFL was actually in in-contract extension and not open bid at all. It is likely that D* and the NFL will extend once again before the 2010 ending of the contract.
That is the urban legend, but it is not at all true, tony.
The contract negotiations were open, and cable famously walked away saying the deal was "too rich for our blood".
Ticket too high
Cable Punts On Pricey NFL Slate
By Steve Donohue & Mike Reynolds Multichannel News
Nov. 15, 2004
Cable operators have complained for years about losing customers who jumped to satellite for DirecTV Inc.'s exclusive NFL Sunday Ticket package. But when cable recently had an opportunity to buy the National Football League's out-of-market pay-per-view offering, Comcast Corp. and other operators took a pass.
It's no secret cable was interested in Sunday Ticket, but the price was too high, said Cable & Telecommunications Association for Marketing CEO Char Beales, referring to the five-year, $3.5 billion contract extension DirecTV cut with the NFL last week, giving it rights to 14 live games each Sunday through the 2010 season.
At $700 million per annum, DirecTV's new contract represents a 75% hike over the $400 million it is paying per season under the pact signed two years ago that was slated to extend through the 2007 campaign.