My Mits WD-57731 went dead for the third time in less than a year and a Half last night, so I decided that Mitsubshi is now on my List of companies to avoid and I just stuck the set in storage and decided to get something cheap to hold me over till summer and the new stuff is released. I was looking to spend around $1600 on a Sony or Samsung, but at only $950 the Insignia looked like a better place holder that I could eventually relocate to the bedroom due to its smaller size. But after getting it home and setting it up, I think I might just keep it my main set now because damn is its PQ impressive. I had my Mits calibrated and used nothing but HD sources on it like the PS3, HD-DVD, and XB360, and was always impressed with its 1080p images, that is until today. The $1500 cheaper low-end Insignia just crushes the Mits in PQ IMO, much deeper blacks, sharper image, better color detail, and a all around just much more detailed image than I was getting before. Color me impressed.