When I read it, it seemed clear to me they were taking the old tv back, much like their phone upgrade program. The more I read it though, the less clear I am on that. If you're correct and you do get to keep the old TV when you upgrade, then I agree, this isn't a bad deal for the consumer.They don't come and take your TV away tho. You get to keep your TV. So when a new model is released, you instantly get 33% of the old TV off the new TV. And keep your old one. Which you might be able to sell for 50% of the cost. On a $2000 TV you instantly get $660 off. If you sell the old one for half, that's $1000. If you are buying another $2000 TV, you are effectively paying $340 out of pocket for the newest TV, two years later. Am I understanding this wrong? Or doing the math wrong?