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Outdoor Channel to Showcase HD

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From Broadcasting&Cable.com:

Outdoor Channel to Showcase HD

By John Eggerton -- Broadcasting & Cable, 10/12/2004 5:09:00 PM

Retailers including Wal-Mart Stores Inc., Best Buy Co. Inc., Circuit City Stores Inc. and Costo Wholesale Corp. will combine two HDTV-friendly formats to help pitch TV sets to customers, courtesy of The Outdoor Channel.

The channel has signed a deal with in-store TV network Premiere Retail Networks to deliver high-definition programming to the stores nationwide. Outdoor combines sports with outdoor settings, two of the programming areas that arguably best help show off the high-resolution pictures.

Outdoor Channel will provide footage, updated weekly, from which PRN will pick the best shows with which to promote the HD sets.
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Here is the press release. This could just as well go in the Programming forum as in the Hardware forum (since it does not relate to any specific hardware-- selected retailers' names only).

12 October 2004, 3:24pm ET

TEMECULA, Calif. and SAN FRANCISCO, Oct. 12 /PRNewswire-FirstCall/ -- Management of The Outdoor Channel (TOC), a wholly-owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTDD), announced today a deal with Premier Retail Networks, Inc. (PRN) that will place Outdoor Channel 2 HD programming in big-box retail outlets and TV departments where HDTV sets are sold across the country including Wal-Mart, SAM'S CLUB, Best Buy, Sears, Circuit City, and Costco.

Under the agreement, TOC will provide PRN with a broad array of native 1080i footage, updated weekly. PRN will then select and air scenes they believe to be most effective in boasting the benefits of high definition technology. Content provided by Outdoor Channel 2 HD will begin airing on PRN next month, and will include video of fishing, wildlife, rodeo, motorsports and other action-oriented outdoor activities, with an emphasis on spectacular outdoor scenery.

"We are thrilled to be part of PRN's impressive network, reaching into the most prestigious consumer electronic stores in America," said Andrew Dale, President and CEO of The Outdoor Channel. "The native HDTV footage we offer is unsurpassed in quality and excitement, and takes full advantage of this new technology's key strength -- the ability to provide lifelike detail in a big picture. Outdoor Channel 2 HD will feature cutting-edge outdoor sports programming sure to motivate Americans to purchase HDTV sets. We are fully- committed to helping retailers move their customers to this incredible new technology."

Peter Cullen, general manager for PRN's Home Electronics Network stated, "We are always expanding the amount of HDTV programming available at retail, and we are excited to include The Outdoor Channel as a valuable programming partner. The Outdoor Channel will offer our viewers the best HD experience available in outdoor sports programming."

About The Outdoor Channel

The Outdoor Channel is a national television network dedicated to providing the best in traditional outdoor programming to America's 82 million anglers, hunters and outdoor enthusiasts. The network features approximately 100 weekly hunting, fishing, shooting sports, rodeo, motorsports, gold prospecting and related outdoor lifestyle programs. Based on October 2004 Nielsen Media Research, The Outdoor Channel's universe is approximately 26.2 million subscriber homes -- delivered through a combination of cable and satellite dish viewers.

Mentioned Last Change

OUTDD N/A (Unchanged)

The Outdoor Channel will soon launch a new and separate network to cable and satellite audiences, offering its popular outdoor programming entirely in high definition. Outdoor Channel 2 HD is set to debut in July 2005 and will offer programming both shared and independent of the existing Outdoor Channel. For more information about The Outdoor Channel, please visit www.outdoorchannel.com .

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (OUTDD) is the owner of The Outdoor Channel. The company also owns and operates related businesses that serve the interests of viewers of The Outdoor Channel and other outdoor enthusiasts. These related businesses include LDMA-AU, Inc. (Lost Dutchman's) and Gold Prospector's Association of America, LLC. (GPAA). For more information about Outdoor Channel Holdings, visit www.outdoorchannelholdings.com .

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Best Buy, Circuit City, Costco, Ralphs, SAM's Club, Sears and Wal-Mart Stores.
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