Panasonic is justifiably famous for the quality of its video processing, I can attest to that as a calibrator. While the company has withdrawn from the North American flat-panel TV market, it continues to offer Blu-ray players. Today, the company announced pricing and availability for its DMP-UB900 Ultra HD Blu-ray player that will sell for $700 and ship this September.
Panasonic's new UB9004K Ultra HD Blu-ray player.
The $700 retail price of the DMP-UB900 may seem a bit steep considering the recently announced $300 Xbox One S that offers Ultra HD Blu-Ray playback and with Samsung's first-to-market UBD‑K8500 selling for $400. However, its premium feature set surely appeals to videophiles who are used to paying a bit extra for a capable and well-built device.

Two weeks ago, I attended a two hour demo session of the DMP-UB900 near Panasonic's US headquarters in Newark, New Jersey. I saw firsthand the unique capabilities of the new player. At the forefront is its optimized interpolation and video conversion capabilities. Panasonic claims improvements in chroma rendering stemming from up sampling of 4:2:0 color signals to 4:4:4. It even includes THX certification.

One of the most interesting features I saw during the demonstration was user-selectable HDR to SDR conversion that allows the viewer to adjust the target brightness for an SDR display. This allows owners of SDR UHDTVs and HDTVs to get the most out of HDR Ultra HD Blu-ray content.  Another great feature is the ability to display all the technical details of both the video source format and what the player is outputting to a connected display.

On the audio side of things, this is a player that can please an audiophile as well as a cinephile. Panasonic touts the use of large-capacity electrolytic capacitors for the analog preamp stage, filtration of external noise, and even an ability to turn off video processing when only audio is playing. The audio DAC is compatible with resolutions up to 192kHz/32-bit PCM and features network playback.

Connectivity includes wireless LAN, access to network drives, Miracast capability with Android devices, DLNA client and renderer capabilities, and support for external hard drives up to 2TB.

The UB900 advanced features include:

- High-quality picture
- Native 4K Ultra HD Blu-ray playback (4K/HDR)
- 4K high-precision chroma processor
- 4K direct chroma up-scaling
- 4K 60p/50p output
- 4K networking
- THX certification
- Multi-content 4K upscaling
- Full HD 3D Blu-ray disc playback
- Picture-type presets

High Quality Sound

- Twin HDMI pure AV (twin isolated output)
- 7.1ch analog audio output
- High-quality audio components (power supply, audio circuit, digital circuit)
- "High Clarity Sound Premium"
- HDMI low clock jitter process
- Digital Tube Sound with up-sampling
- High-resolution audio playback (DSD at 2.8MHz/5.6MHz, ALAC, FLAC, WAV)
- 192 kHz/32bit DAC x 5
- 192 kHz/96kHz surround re-master

Smart Networking

- Internet apps
- DLNA (client/renderer)
- Network drive access
- External HDD Playback
- Miracast
- Web browser
- Wi-Fi built-in (802.11n with 11ac)
- Stylish GUI
- Quick-start
- Home-screen wallpaper
- VIERA Link

For additional discussion regarding this player here on AVS Forum, check out the following threads:

Panasonic DMP-UB900 thread.
Official "Help Me Choose an UHD Player" Thread