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Discussion Starter · #1 ·
Hi folks - i recently auditioned a pair of Signature S2's along with a C3. The quote afterwards wasnt to my liking and i was wondering if any of you knew a retailer in/around Washington state that I could contact. The retailer locator thay Paradigm offers is extremely clunky for multiple searches, so your help would be much appreciated.


Thanks all.

-WH
 

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I'm a long time Paradigm owner and I can tell you that your just not going to find that much of a deal on their speakers from an authorized dealer.


I have never seen Paradigm "new" much below retail...ever.
 

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Lately, it is even harder to find deals on Paradigm Signature since they recently reduced the size of their Signature dealer network and are putting pressure on the remaining dealers to reduce discounts to a minimum. There are still deals out there, they're just much harder to find.
 

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I'm not sure about US retailers... But, in Canada, it's not too dificult to get in that 20-30% off area.
 

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There used to be two Paradigm Reference dealers in my city, but one stopped in 2009 and gave good discounts on their remaining stock. This left me one dealer for Paradigm Reference Signature. There was one other Paradigm (non-Reference) dealer in town that inquired about ordering some Signatures for me, but was told by Paradigm they were not authorized to do so. I wanted to shop around for the best price, but it came down to a take-it or leave-it proposition. I seriously considered getting another brand, but in the end the remaining dealer gave me a reasonable discount on some V.3's before last summer's price increases.


Paradigm seems to divide the market into territories for it's dealers so they don't compete with each other. I think the dealer locator page is designed to direct you to one dealer. It would have been trivial for them to simply provide a list; it's not like there are thousands of dealers. I told the local Paradigm representative this was obvious manipulation of their customers, and it was insulting when I can simply use google to search for better pricing. There is nothing stopping me from buying a car from more than one dealer, so why does Paradigm use this strategy?


You could always sneak across the border and smuggle some Signatures back from Vancouver, but you risk U.S. Customs and Border Protection smashing them open to search for drugs
:

http://www.soundroom.ca/paradigm%20signature
 

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I'm curious about their business model with signatures. I would think Paradigm would be interested in maximizing sales at their wholesale price. Reducing the number of authorized dealers and protecting dealer margin would seem to run counter to that. I could see protecting margin if they were expanding their network.


All this while B&W is trying to utilize Best Buy without excessively harming their brand, given the realities of today.


I'm not suggesting Paradigm is acting against their interest, so what am I missing? Any retailers/wholesalers/manufacturers out there that might explain this?

I guess they're just trying to really incentivize a select group believing they'll do fine at or near MSRP against the competition, but it still seems curious.
 

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Well, if you look at the MSRP of B&W flagship speakers, the MSRP of Paradigm all of the sudden looks like a bargain. Paradigm believes their Signature line is every bit as good as the B&W flagship line. So why discount?

As to B&W at Best Buy - you can't buy a Diamond line speaker at BB afaik. The Paradigm reference line is also available at loads of retailers at discounts. Paradigm doesn't want their Sig line to be synonymous with "low budget".

Personally, I think it is a bad move.
 

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CEPro ran this story back in August:

http://www.cepro.com/article/paradig...nly_biz_model/

Quote:
Paradigm Letter to Dealers
Paradigm Remains Committed to the Specialty Business Model


To Our Valued Partners:

There is a saying that goes May you live in interesting times. Some say it is a curse, others consider it a blessing. Whichever interpretation you choose, there is no denying that we are definitely living in very interesting times.


The growing trend to eschew longstanding commitment to the specialist A/V retailer and join the parade of brands that have sought national retail distribution in search of greener pastures continues to send shockwaves through our industry.


For many dealers, the sale of premium limited-distribution brands is a major source of income that offsets the declining margins in flat panels and other commodity-driven products. The loss or significant reduction in that income couldn't come at a worse time as every hard-earned sale matters more now than ever to the specialist dealer.


In times like these, it is important to know which partners are firmly committed to your ongoing success. Paradigm and Anthem are such partners. For nearly 30 years our alliance with specialist A/V dealers has been the cornerstone of our business philosophy. Despite recent market conditions and widespread closing of A/V stores, we have not shifted strategies or looked to other channels. During much of this time our sales have remained strong which we attribute to valued relationships developed over the years with our dealers and industry partners and to our continued efforts in providing innovative, high-performance, high-value solutions. Paradigm also remains focused on upholding its reputation as the top brand for price and value.. No other manufacturer comes close to our record of winning this prestigious Inside Track Best Price/Value award twenty times. Now, more than ever, customers are seeking out those products and dealers that offer them true value.


Paradigm and Anthem remain the brands that best fit the specialty dealer's unique advantage; we have the complete sound solution, no matter the aesthetic need. We continue with policies and incentive programs that support the needs of our dealers and partners in the industry. Paradigm is also the largest remaining specialty dealer option.


In the coming weeks and months we will introduce new, exciting products and business enhancement programs to build on our already solid foundation. We look to our supporters in the industry to join us in a firm commitment and ensure a vibrant and progressive specialist A/V industry, providing the best experience for every customer, every time.


Scott Bagby

Chairman of the Board

Paradigm Electronics Inc.


Tim Valters

President and Chief Operating Officer

Paradigm Electronics Inc.
 

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Discussion Starter · #9 ·
Brac - what province in Canada do you live? If its western id be interested in the zip code for searching on Paradigm's site.


Interesting letter... People may be coming to them for their AV needs but in this economy discounts drive a purchase.


Great to hear your oppinions. Thanks everyone.

-WH
 

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Quote:
Originally Posted by WeevilHunter /forum/post/19526559


Brac - what province in Canada do you live? If its western id be interested in the zip code for searching on Paradigm's site.


Interesting letter... People may be coming to them for their AV needs but in this economy discounts drive a purchase.


Great to hear your oppinions. Thanks everyone.

-WH

Alberta...


I didn't purchase through a Reference dealer. My dealer only carries the Monitor line, but will special order Studio or Signature series.
 

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Quote:
Originally Posted by mbfleming
CEPro ran this story back in August:

http://www.cepro.com/article/paradig...nly_biz_model/
Very interesting, thank you for posting. It seems Paradigm believes the best avenue for their high-end gear is the specialty dealer, this segment is under severe economic pressure and needs products with margins that compete well at or near MSRP. Paradigm can't afford to focus solely on short term margin on high end speakers when they need a technically advanced dealer network to be able to sell and make available the advantages of their cutting edge but complicated electronics.


They will probably see their loyalty be returned some extent in the form of brand assistance from dealers which is useful given how fast their products have been improving. When product quality increases rapidly it can be difficult to get your brand to advance as fast as your products.
 

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Quote:
Originally Posted by WeevilHunter /forum/post/19523316


Hi folks - i recently auditioned a pair of Signature S2's along with a C3. The quote afterwards wasnt to my liking and i was wondering if any of you knew a retailer in/around Washington state that I could contact. The retailer locator thay Paradigm offers is extremely clunky for multiple searches, so your help would be much appreciated.


Thanks all.

-WH

Speakerlab is the new dealer in Seattle. DA no longer carries Paradigm
 
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