Paramount Digital Entertainment and Lionsgate have inked deals licensing their films through DivX, a San Diego-based digital media company whose digital video format is already supported by a broad range of devices in consumer homes.
DivX already has deals with Warner Bros. and Sony Pictures so that movie services that choose to use the DivX format and have deals with those studios can distribute their films on the video format.
Right now, Warner Bros. offers downloads of its films in the DivX format through its studio site in France.
On Tuesday, DivX also announced deals with three European movie delivery services - ERG in Belgium and the Netherlands, FilmOn.com in the U.K. and Play4Film, based in Italy with service offered throughout Europe.
DivX doesn't yet have a deal with any movie delivery services in the U.S. but execs said during a Tuesday earnings call that they would be announcing a deal shortly.
Once that deal is in place, assuming the move site has deals with Warner, Sony, Paramount and Lionsgate, consumers will be able to buy movie downloads from those studios for playback on the PC or to burn to DVD or copy them to USB devices for playback on DivX compatible DVD players, Blu-ray players, TVs, mobile phones and other devices from a broad range of manufacturers. The company says 200 million devices worldwide now support the DivX format.
One of the key things for DivX is that we really do have a large ecosystem already, said DivX technology architect Eric Grab.
And movies offered on the format can be moved between a range of devices from different manufacturers and burned to DVD, something consumers have only been able to do for a limited number of films up to now.