Plus it gets ThisTV their cable placement back in several major markets like NYC, LA, Philly and Houston that they lost in September 2019 when the ex-Tribune stations replaced them with CourtTV since at quick check in some of those cities not a single cable provider carries the current This affiliate.
It also improves their OTA coverage in cities like NYC where right now they are on an eastern LI based signal that doesn't reach NYC or New Jersey, Chicago where they are on a LPTV signal, the Bay Area where they're on a station spectrum sharing on a 15 kW Class A signal, while Raleigh and Fresno don't have any affiliates.
It also improves their OTA coverage in cities like NYC where right now they are on an eastern LI based signal that doesn't reach NYC or New Jersey, Chicago where they are on a LPTV signal, the Bay Area where they're on a station spectrum sharing on a 15 kW Class A signal, while Raleigh and Fresno don't have any affiliates.