Dear forum members, I'm planning to purchase my first HDTV in September. So far I was considering Sony only, however I saw the Philips 32PF9731D side by side with the 32v2500 (32xbr2500 in the US I believe) and I was very impressed with the fluidity of motion in Philips. I think Sony has warmer colors but Philips seemed have a better overall image. My question is this, is Philips reliable brand and would you recommend this set as the best pick in the 32 inch segment? Thanks in advance.