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Pioneer to Stop Plasma Manufacturing, to Add LCDs
Partnership with Sharp will supply LCD panels.
Pioneer will stop producing plasma displays in-house because of high costs, the company announced Friday.
Panels will be acquired from other manufacturers, including Sharp, who will supply Pioneer with LCD TVs set to launch in Europe by this fall.
Pioneer's KURO, the black-level display technology, is planned to be included in the LCDs supplied by Sharp, the company says.
The cost of producing plasmas will cause Pioneer to report a loss for the fiscal 2008 year, and the company does not expect to produce significant benefits from the re-organization until the 2010 fiscal year.
Click here to continue.
Partnership with Sharp will supply LCD panels.
Pioneer will stop producing plasma displays in-house because of high costs, the company announced Friday.
Panels will be acquired from other manufacturers, including Sharp, who will supply Pioneer with LCD TVs set to launch in Europe by this fall.
Pioneer's KURO, the black-level display technology, is planned to be included in the LCDs supplied by Sharp, the company says.
The cost of producing plasmas will cause Pioneer to report a loss for the fiscal 2008 year, and the company does not expect to produce significant benefits from the re-organization until the 2010 fiscal year.
Click here to continue.
