This morning, Planar Systems, Inc. announced that it has purchased privately-held Runco International - a leading manufacturer of performance home cinema projectors and flat panel displays, marketed globally under the Runco and Vidikron brand names. This acquisition combines Planar Systems, Inc's specialty display heritage and technology expertise with Runco's proven brand prowess in the custom high-end channel.
While this acquisition combines the many market strengths of Planar Systems, Inc. and Runco International, the brands, products, go-to-market and partner strategies are unchanged for all three brands. In short, Planar is not looking to replace Runco, Vidikron or Planar's own brand, but to strengthen all three in the specialty home theater and custom integrator space. Furthermore, the people you are working with within each organization remain as they are today.
Planar is excited about this acquisition because it brings together the home theater industry's best talent and aligns Runco's stellar brand and product offering with Planar's global service, logistics and supply chain management excellence.
While this acquisition combines the many market strengths of Planar Systems, Inc. and Runco International, the brands, products, go-to-market and partner strategies are unchanged for all three brands. In short, Planar is not looking to replace Runco, Vidikron or Planar's own brand, but to strengthen all three in the specialty home theater and custom integrator space. Furthermore, the people you are working with within each organization remain as they are today.
Planar is excited about this acquisition because it brings together the home theater industry's best talent and aligns Runco's stellar brand and product offering with Planar's global service, logistics and supply chain management excellence.