Deals pop up from time to time (for example the bestbuy, buy 1 get 1 free, or google checkout at buy.com), and many are available right now for $19.95 at Amazon. I would not expect a reduction in MSRP for some time.
If HD DVD becomes more popular or more studios become format neutral, BD may drop in price to compete. If BD wins outright, we may be stuck with the high prices for some time to come.
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