1) It affects nearly everyone's decisions
2) To some extent, yes, because the broader population understands technology, specs, and performance less than the average AVS person
3) No, despite what you might think, Sony is a highly respected brand in the aggregate...and virtually everyone in the developed world knows the name
4) Microsoft is hated by many folks, but I have no idea how large that group is.
1) It affects nearly everyone's decisions
2) To some extent, yes, because the broader population understands technology, specs, and performance less than the average AVS person
3) No, despite what you might think, Sony is a highly respected brand in the aggregate...and virtually everyone in the developed world knows the name
4) Microsoft is hated by many folks, but I have no idea how large that group is.